healthians.com
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Healthians: The Indian Health Tech Paradox
Why a high-traffic, high-revenue lab is losing the trust game
Healthians isn't just selling blood tests; it's selling the illusion of convenience in a market desperate for healthcare access. With nearly 1M monthly visits and $193M in revenue, it looks like a winner. But look closer, and a different story emerges—one of scale clashing with sentiment.
"They've mastered the logistics of sample collection but failed to secure the emotional buy-in of the patient."
The Growth Engine
Healthians has aggressively targeted the Indian middle class with a direct-to-consumer model. Their 66% organic traffic share is impressive, driven by heavy SEO investment in terms like 'full body checkup' and branded searches. They aren't just buying ads; they are dominating search intent for preventive care, a massive shift from traditional hospital-centric diagnostics.
The Trust Deficit
Here lies the paradox. With 84 reviews on Trustpilot, Healthians sits at a dismal 1.6/5 stars. For a health company, trust is the currency, and they are bankrupt. While their tech stack (PWA, Tailwind) ensures a smooth mobile experience, the post-sample service is reportedly breaking down. High traffic combined with low sentiment is a red flag for any investor looking at unit economics.
The operational efficiency is undeniable. Offering free home collection within 24 hours requires a robust logistics network, likely powered by their SVP of Operations, Dhruv Negi. However, the gap between the promise of 'free report counseling' and the reality of poor customer support is where the company bleeds reputation. In healthcare, a 1-star average isn't a minor hiccup; it's a systemic failure.
- Dominates 'full body checkup' SEO with 8,830 monthly searches.
- Operates a capital-intensive logistics network for sample collection.
- Faces a severe reputation crisis with a 1.6/5 Trustpilot rating.
- Relies heavily on branded search (18K+ volume) for retention.
Scale isn't a moat if trust is the bridge.
Healthians has the traffic and the tech, but without fixing the customer experience, they are building a castle on sand.
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5 keywordsHow is Healthians's SEO?
Open Graph Image
https://helma-mumbai.healthians.com/stationery/mailer-assets/68ac38d16f7eb.png
Meta Tags
Full Body Checkup, Blood Test | Health Scans & Imaging Test | Healthians
BLOOD TEST: Full Body Checkup online with Free Home Sample Collection within 24-hours of booking & Free Report Counseling. HEALTH SCAN: Advanced, painless, affordable MRI, CT Scan, Ultrasound, X-Ray, PET Scan, ECG, DEXA Scan, ECHO, EEG, TMT and more.
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Healthians
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Reviews (20)
Good experienced
Good experienced
I am Satisfied with the Service
I genuinely found Healthians affordable and reliable. Ever since COVID happened I started taking a full body health checkup, and this year only I switched from a popular lab to Healthians for complete health checkup. The package I took from Healthians was not only cheaper in price but also covered more parameters, and the best part is their after test service, I got a free consultation call from their health expert for free, who cleared all my concerns, which further saved me money. The reports were on time and the entire process from the booking to reports was quick and simple.
Communication and Incomplete Diagnoe
Communication, I paid for Iron values test but they gave me test report without Iron values, after writing emails to them, no reply, customer service never calls you back, They call you back only if you want order for Test, otherwise keep mum. It has second time with them. Next time it is better to go to other company. Never will this company anymore and advice others to consider before they go for a test with Hréalthiens.
Useless Customer Service (CS(
Whenever there is a query with CS(Customer Service), there is an automated message, which doesn't answer ur queries...they r only interested in booking appointments and not providing the end to end services.... really really pathetic...
A repeat bad experience.....
The company accepts the test requirements from the customer and the technician acts on his own. He refused to come for the test and this speaks very badly about the ability of Healthians and their inability to control their technician. Please do not call them if you really want to get your test done. The call centre team are polite but not the technicians. They are very unprofessional and the same thing happened last time and they gave me a credit of rupees hundred. I would like to give them a credit of rupees 1000 to enable them to improve they are service. I will never recommend them to anyone.
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About healthians.com
BLOOD TEST: Full Body Checkup online with Free Home Sample Collection within 24-hours of booking & Free Report Counseling. HEALTH SCAN: Advanced, painless, affordable MRI, CT Scan, Ultrasound, X-Ray, PET Scan, ECG, DEXA Scan, ECHO, EEG, TMT and more.
Company Overview
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Technology Stack
healthians.com uses 21 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Ruby on Rails, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Ruby on Rails
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight
Traffic & Audience
healthians.com receives approximately 958.0K monthly visitors and ranks #61,303 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:13 on the site.
The majority of healthians.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about healthians.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit healthians.com directly at https://healthians.com.