healthleadersmedia.com
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HealthLeaders: The B2B Health News Giant
A $3.5M revenue media company serving hospital executives
In the opaque world of healthcare business, HealthLeaders Media operates as a critical intelligence layer for C-suite executives. While most health news targets patients, this 31-person team focuses exclusively on the business of medicine.
"HealthLeaders doesn't report news—it interprets business impact for hospital decision-makers."
The Executive Audience
With 49% direct traffic, HealthLeaders has built a loyal audience of hospital administrators and health system executives. These aren't casual readers—they're decision-makers returning for strategic intelligence on mergers, policy changes, and operational efficiency.
Niche SEO Dominance
The site ranks for hyper-specific queries like 'is mayo clinic taking united healthcare advantage plans' (500 monthly searches). This isn't accidental—it's a deliberate strategy to capture high-intent traffic from professionals solving immediate business problems.
- Targets hospital executives, not patients
- Revenue-focused journalism model
- Heavy investment in SEO for long-tail queries
- Multi-platform presence (LinkedIn, YouTube, Twitter)
HealthLeaders represents a classic niche media play: small team, focused audience, high-value content. Their $3.5M revenue on 31 employees suggests efficient operations, though growth potential may be limited by the specialized healthcare market. The lack of backlink data suggests they're not aggressively pursuing link-building strategies, relying instead on direct relationships and SEO.
The B2B Content Playbook
Proves that deep vertical expertise beats broad reach in specialized industries
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Meta Tags
The Latest Health Care News | HealthLeaders Media
HealthLeaders offers health care news and solutions for business executives in hospitals and health systems. Stay informed—find out more today!
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About healthleadersmedia.com
HealthLeaders offers health care news and solutions for business executives in hospitals and health systems. Stay informed—find out more today!
Company Overview
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Technology Stack
healthleadersmedia.com uses 14 technologies across their website including Wistia, YouTube Embed, Drupal, DoubleClick Floodlight, Google Ads, and more.
Video
Wistia, YouTube Embed
CMS
Drupal
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
healthleadersmedia.com receives approximately 43.4K monthly visitors and ranks #788,466 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:38 on the site.
The majority of healthleadersmedia.com's traffic comes from undefined, undefined, .
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