healthpartners.com
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HealthPartners: The Midwest's Healthcare Powerhouse
How a non-profit insurance giant dominates with 4M+ monthly visits
HealthPartners isn't just another insurance provider—it's a $2.5B integrated system that commands 4.1M monthly visits while maintaining a 1.4-star rating. This is the paradox of American healthcare: massive scale meeting frustrated patients.
"When your direct traffic outpaces search by 14 points, you've built a brand—or trapped users in a utility."
The Regional Behemoth
With 10,506 employees and $2.5B in revenue, HealthPartners dominates Minnesota and Wisconsin. Their 55% direct traffic reveals a captive audience: patients forced to use their portal for appointments, prescriptions, and records. This isn't brand loyalty—it's ecosystem lock-in.
The Trustpilot Paradox
81 reviews at 1.4 stars paint a brutal picture. Yet the business thrives. This disconnect exposes the healthcare industry's unique moat: convenience over experience. Patients don't choose HealthPartners because they love it—they choose it because their doctor is in-network and their employer subsidizes it.
The keyword data reveals their strategy: 'healthpartners login' and 'health partners login' dominate their top searches. They're not winning on 'best insurance' or 'quality care'—they're winning on 'how do I access my account.' This is a utility, not a brand.
- Non-profit structure masks profit-driven scale
- Direct traffic dominance signals captive user base
- Integrated care model (insurance + clinics) creates switching costs
- Regional concentration limits growth but maximizes efficiency
The Unsexy Empire
HealthPartners proves that in healthcare, scale and integration beat experience every time. Their 4M monthly visits aren't a metric of love—they're a metric of necessity.
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HealthPartners – Top-Rated insurance and health care in Minnesota and Wisconsin
Whether you need help with choosing an insurance plan, or you need expert care – we’ve got you covered.
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Reviews (20)
HealthPartners doesn't know they dont have pediatric gastroenterology in network
Most of the time things are fine but I would like to explain what is not ok. My child received a referral to see a gastroenterologist. The provider gave me the number for the GI specialty clinic of HealthPartners but they don's see children. I called member services and was given the # for Children's Hospital which is in network but they no longer have a GI clinic. So I called Member services and they told me Gillette Children's which I called but they are not seeing new patients. So I called Member services and they said I need to call my provider and get a specific referral to an out of network clinic and then go through an out of network authorization process. It does seem that HealthPartners doesn't update information, makes patients and their families go through large waste of time back and forth calls to multiple providers when the member services should actually be the ones keeping track of who does what and not making patient's families have to do the work for the insurer.
Mixed feelings
Mixed feelings. I've had some great health care providers and one bad experience. I got an explanation of benefits today and tried to figure out how to pay on my dashboard. I couldn't find bill pay on my dashboard. I did a search and it took me to another page where I wasn't logged in. It asked for my guarantor number which isn't on the EOB. Gave up. I thought this is too hard and a stupid way to spend Saturday morning. Then I decided to let Health partners know how irritating this.
The complaint is with billing and…
The complaint is with billing and coding. I had the identical office check ups at Dermatology Health Partners for many years. I was always billed the copay. The last identical visit I was charged 202.00. They say I used a Hospital room. I appealed and lost in spite of my Dr and His Nurse confirming my service was the same and he sees patients in his office at Regions Hospital. I am now sending it to the Attorney Generals Office
Avoid Tria at all costs
Go in for an MRI. Need the results. Told me it would be 1 to 2 days. No answers. Some lady on the tria call line said I could schedule an appoint for a week out. Pure garbage.
Health Partners Doesn't Believe in Perimenopause
HealthPartners doesn't believe in perimenopause. They will gaslight you at every turn. Tell you you're making it up. Classic perimenopause symptoms like frozen shoulder -- "Hm. I've never heard of it." They will make you FEEL INSANE. I've been through several doctors there, trying to get HRT and I've been instructed to: "Stop waking up to go to the bathroom in the middle of the night," "Stop being a side sleeper" and "none of these CLASSIC signs of perimenopause can we trace back to perimenopause." Extremely disappointed with the absolute lack of care here.
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About healthpartners.com
Whether you need help with choosing an insurance plan, or you need expert care – we’ve got you covered.
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Technology Stack
healthpartners.com uses 5 technologies across their website including Adobe Launch, Lazy Loading, DaisyUI, and more.
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Adobe Launch
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DaisyUI
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Bootstrap, Tailwind CSS
Traffic & Audience
healthpartners.com receives approximately 4.1M monthly visitors and ranks #9,604 globally. The website has a bounce rate of 27% with visitors viewing an average of 7.7 pages per visit. Users spend an average of 4:20 on the site.
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This page provides publicly available information about healthpartners.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit healthpartners.com directly at https://healthpartners.com.