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The Silent Giant of PropTech
How Runwise quietly builds a $8.5M revenue business in smart building controls
While tech giants chase AI hype, Runwise (heatwatch.com) quietly dominates the $20B smart building controls market by solving a brutally simple problem: legacy heating systems waste billions in energy annually. Their secret? Not flashy AI, but ruthless execution in a fragmented industry.
"They're not selling software—they're selling the elimination of a facilities manager's 2 AM emergency calls."
The Invisible Infrastructure Play
Runwise operates in the unsexy intersection of hardware and property management. Their platform retrofits existing building controls without requiring full system replacements—critical for older real estate portfolios. With 63 employees generating $8.5M in revenue, they're achieving ~$135K ARR per employee, a strong metric for a hardware-enabled software business. The real estate industry's 20-year tech adoption lag creates a massive moat for players who can navigate procurement cycles and legacy systems.
The 23% Efficiency Promise
Their headline claim—23% savings on heating, cooling, and water—addresses the three largest operational expenses in commercial real estate. For a 100,000 sq ft building with $500K in utility costs, that's $115K in annual savings. At scale, this compounds: a 1,000-building portfolio could see $115M in savings. The revenue model likely combines hardware margins with SaaS subscriptions, creating sticky, recurring revenue that's difficult to displace once installed.
The tech stack reveals a modern, efficient approach: Tailwind CSS for rapid UI development, Vite for build optimization, and Google Analytics/Tag Manager for measurement. The absence of heavy frameworks suggests a lean engineering team focused on functionality over flash. Their social presence (@wearerunwise) across Twitter, LinkedIn, and YouTube indicates a B2B marketing strategy targeting property managers and sustainability officers.
- Revenue per employee ($135K) suggests strong operational efficiency for a hardware-software hybrid
- 23% energy savings target aligns perfectly with corporate ESG mandates and ROI calculations
- Legacy building retrofit approach avoids the 'rip and replace' barrier that kills many PropTech startups
The Unsexy Billion-Dollar Play
Runwise proves that in PropTech, boring infrastructure beats flashy apps. Their $8.5M revenue from 63 employees suggests they're already profitable—while competitors chase venture funding, they're quietly building a sustainable business by solving real problems for real buildings.
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Smart Controls | Runwise
Make your building more efficient, comfortable, and sustainable with Runwise.
Runwise Smart Building Control
One platform to make your building more comfortable, easier to manage, save money, carbon compliant, and safer for tenants.
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Make your building more efficient, comfortable, and sustainable with Runwise.
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heatwatch.com uses 24 technologies across their website including YouTube Embed, Font Awesome, Okta, and more.
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