heeyoo.nl
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Heeyoo: The 200-Person Dutch Data Powerhouse
Why this low-profile consultancy is quietly dominating enterprise data, BI, QA, and testing.
In a crowded European tech services market, Heeyoo isn't chasing viral fame—they're chasing enterprise efficiency. With 170 employees and $28.2M in revenue, this Dutch consultancy has built a fortress by specializing in the unsexy, high-value backend of digital transformation: data engineering, business intelligence, and QA.
"Heeyoo doesn't sell hype—they sell engineering capacity. Their 0% organic traffic is a feature, not a bug: they're too busy delivering for clients to optimize for Google."
The Specialist Army Model
Heeyoo operates as a 'club of specialists' rather than a generic agency. Their structure—200 people across 5 offices—allows them to deploy dedicated squads for Data Engineering, Business Analysis, QA, and Testing. The leadership team (five Managing Directors) suggests a decentralized, autonomous culture where local offices run like independent profit centers. This isn't a top-heavy hierarchy; it's a federation of experts.
The Traffic Paradox
Heeyoo's traffic data is counterintuitive: 3,579 monthly visits with 0% organic search traffic. This reveals a business model built entirely on referrals, repeat clients, and direct sales. The top keyword 'closesure' (320 volume) is likely a proprietary tool or methodology, while 'scrum squads chapters' (270 volume) indicates they're targeting agile transformation projects. They rank for 'heeyoo' (100 volume) but ignore broader keywords like 'scrum master' (56,500 volume)—a deliberate choice to avoid the commodity market.
The tech stack tells a story of pragmatism over trend-chasing. jQuery, Bootstrap, and Tailwind CSS suggest they build functional, maintainable interfaces for clients rather than chasing the latest framework. Swiper and Slick handle UI components, while Vite powers modern builds. Google Analytics and Tag Manager are standard, but the absence of heavy marketing automation tools reinforces their direct-sales DNA.
- Revenue per employee: ~$165k (healthy for services)
- No VC funding—bootstrapped or privately held
- TikTok presence exists but is likely brand-building, not lead gen
- Privacy policy hosted via CookieBot, suggesting compliance focus
- No Trustpilot reviews—enterprise clients don't leave public feedback
The Silent Scale Play
Heeyoo is a blueprint for profitable, focused growth—no hype needed.
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Heeyoo - Data, BI, QA en Testen
Heeyoo – Een club vol vaardige specialisten. We zijn met ruim 200 man verspreid over 5 kantoren. Van Data Engineers tot Business Analisten.
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About heeyoo.nl
Heeyoo – Een club vol vaardige specialisten. We zijn met ruim 200 man verspreid over 5 kantoren. Van Data Engineers tot Business Analisten.
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Technology Stack
heeyoo.nl uses 22 technologies across their website including Font Awesome, HSTS, reCAPTCHA, PHP, and more.
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Traffic & Audience
heeyoo.nl receives approximately 3.6K monthly visitors and ranks #4,828,805 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:39 on the site.
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