In a world obsessed with flashy apps and SaaS platforms, HeiQ operates in the physical fabric of our lives—literally. As a Swiss-based material innovation leader, they're not just selling chemicals; they're engineering performance into the threads of everyday products, from temperature-regulating coatings to allergen-reducing textiles.

"HeiQ isn't chasing mass-market hype; they're building a $3.5M revenue machine on the back of deep material science—proving that boring B2B innovation can outlast consumer flash-in-the-pan trends."

• Swiss-engineered precision: 100% focus on material effects, not fashion trends
• Dual traffic strategy: 40% organic search + 42% direct = high-quality lead pipeline
• Technical keyword dominance: Ranking for niche, high-intent terms like 'heiq odoo' and 'allergen tech'
• Lean operation: 124 employees generating $3.5M revenue = ~$28k revenue per employee—indicating high-value B2B contracts

HeiQ's tech stack—jQuery, Tailwind, Bootstrap—reveals a pragmatic, functional approach rather than chasing the latest frontend frameworks. This isn't a company spending on flashy web experiences; it's investing in material science. Their social presence (YouTube, LinkedIn, Instagram) serves as a credibility showcase, not a lead gen machine. The real transaction happens in the boardroom, not the browser.