hejco.com
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Hejco: A Textile Giant's SEO Paradox
A deep dive into a finance-industry company that sells lyocell, not capital.
Hejco.com presents a fascinating digital contradiction: a 46-person, $3.5M revenue entity operating in the 'finance' industry, yet its traffic is dominated by keywords for lyocell and tunics. This isn't a fintech disruptor—it's a legacy Swedish textile powerhouse with a confusing digital footprint.
"The site ranks for 'lyocell' but lists 'finance' as its industry—a classic case of data misclassification or a company pivoting without updating its digital identity."
The SEO Disconnect
Despite low global traffic rankings (#6.5M), Hejco commands a massive niche keyword: 'lyocell' with 60,700 monthly searches. However, their organic footprint is minimal, suggesting they aren't capitalizing on this textile interest. The traffic is 100% from undefined regions, hinting at tracking issues or a highly localized, opaque market.
The Identity Crisis
Classified as 'finance' but selling apparel materials like 'unisex tunics' and 'alaksa fleeces,' Hejco likely operates as a B2B textile manufacturer or wholesaler. The 46 employees and $3.5M revenue suggest a stable, mid-sized operation, but the lack of a clear digital strategy leaves them invisible to the very customers searching for their core products.
The tech stack reveals a standard build: jQuery, Tailwind, and Bootstrap for frontend, with analytics via Google and Hotjar. It's functional but uninspired. The absence of backlink data or Trustpilot reviews suggests a business that relies on offline relationships rather than digital inbound growth.
- Revenue & Employee Data: Stable mid-sized operation ($3.5M/46 employees).
- Traffic Paradox: 3,002 monthly visits despite high-volume keywords.
- Industry Mismatch: Labeled 'finance' but sells textile products.
- Tech Stack: Basic frontend frameworks, no advanced SEO optimization.
The Verdict: Sleeping Giant or Data Artifact?
Hejco has the fundamentals—revenue, niche keywords, and a team—but lacks the digital strategy to connect the dots. For investors, this is a blind spot; for competitors, an opportunity.
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About hejco.com
Company Overview
Technology Stack
hejco.com uses 9 technologies across their website including Hotjar, Google Tag Manager, Twitter Cards, RSS, Bootstrap, Tailwind CSS, and more.
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, RSS, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
hejco.com receives approximately 3.0K monthly visitors and ranks #6,564,655 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of hejco.com's traffic comes from .
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This page provides publicly available information about hejco.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hejco.com directly at https://hejco.com.