helderzorg.nl
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Helderzorg: The Dutch Healthcare Dark Horse
How a local ambulant care provider quietly scaled to $29.7M revenue with 85 employees
While everyone chases digital health unicorns, Helderzorg has quietly built a $29.7M revenue business in Dutch ambulant care. This isn't about flashy apps—it's about scaling human-centric healthcare the old-fashioned way: by actually showing up.
"They're not building a platform—they're building trust. One home visit at a time."
The Human Scale Problem
With 85 employees generating $29.7M, Helderzorg achieves $349K revenue per employee—a remarkable efficiency for healthcare services. This isn't software margins; it's operational excellence in a labor-intensive industry. Their secret? Focusing on 'beschermd wonen' (protected living) and ambulant youth care—high-need, high-touch services where human connection trumps technology.
The Local SEO Play
Their traffic strategy reveals a masterclass in local healthcare marketing. While global rank is #12.8M, they own specific high-intent queries: 'beschermd wonen apeldoorn' (60 monthly searches) and 'ambulante jeugdhulp locaties' (50 searches). This isn't accidental—it's surgical precision targeting the Apeldoorn region where they've built deep community roots. The 39% direct traffic suggests strong brand recognition in their service area.
The tech stack tells its own story: jQuery, Bootstrap, Tailwind CSS—pragmatic, proven technologies that prioritize function over flash. No fancy single-page apps here; just a solid website that serves its purpose. Their social presence (Facebook, LinkedIn, Instagram) is present but not dominant—again, signaling a focus on real-world service delivery over digital marketing theatrics.
- Revenue efficiency: $349K/employee—exceptional for healthcare services
- Local dominance: Owning high-intent 'beschermd wonen' keywords in Apeldoorn
- Operational focus: Ambulant care model reduces overhead vs. facility-based providers
- Trust signals: 39% direct traffic indicates strong community reputation
The Anti-Unicorn Playbook
Helderzorg proves that in healthcare, sometimes the best growth strategy is getting really good at serving one region exceptionally well.
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Helderzorg - Ambulante zorgverlener zorg nu zorgt voor later
Bij Helderzorg bieden we ambulante hulpverlening die voor iedereen toegankelijk is. Helderzorg richt zich op herstel en ontwikkeling van personen in een
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About helderzorg.nl
Bij Helderzorg bieden we ambulante hulpverlening die voor iedereen toegankelijk is. Helderzorg richt zich op herstel en ontwikkeling van personen in een
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helderzorg.nl uses 16 technologies across their website including Google Maps, Font Awesome, Google Fonts, PHP, and more.
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helderzorg.nl receives approximately 1.3K monthly visitors and ranks #12,877,001 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:01 on the site.
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