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The Siemens EV Charging Trojan Horse
How a 136-person Dutch unit is quietly powering Europe's electric future
Forget the hype around standalone EV charging startups. The real infrastructure play is happening within industrial giants. Heliox.nl isn't a company—it's a strategic weapon within Siemens, a 136-person unit quietly building the backbone of European eMobility.
"This isn't a startup seeking product-market fit. It's a strategic unit of a $100B+ conglomerate executing a land-and-expand playbook."
The Siemens Infrastructure Play
Heliox sits under Siemens Smart Infrastructure, not as a side project but as a core growth driver. With $33.3M in revenue and 136 employees, it's a precision unit within a global machine. The tech stack—Vue.js, Tailwind, PWA—reveals a modern, agile approach wrapped in enterprise muscle. They're not building from scratch; they're leveraging Siemens' global distribution, brand trust, and industrial relationships.
The Zero-Traffic Paradox
Here's the telling data: heliox.nl has 0 monthly visits. This isn't failure—it's strategy. Unlike direct-to-consumer plays, Heliox operates through enterprise channels. Their 'customers' are fleet operators, municipalities, and property developers who engage through Siemens' sales ecosystem, not through SEO-optimized landing pages. The zero traffic is a feature, not a bug, of their B2B2C model.
The social footprint tells a similar story. All links point to Siemens' global channels—Twitter, LinkedIn, YouTube. Heliox isn't building its own brand; it's amplifying the Siemens master brand. This is textbook industrial strategy: leverage corporate trust while maintaining operational agility. The 136-person team moves fast under the Siemens umbrella, unburdened by fundraising cycles or public market scrutiny.
- Strategic unit within $100B+ Siemens, not a standalone startup
- Revenue-driven model: $33.3M from enterprise contracts, not VC backing
- Modern tech stack (Vue.js, Tailwind) wrapped in industrial-grade reliability
- Zero direct traffic = 100% channel-driven sales through Siemens ecosystem
- Focus on infrastructure over brand building
The Real EV Infrastructure Winner Isn't a Startup
While VCs fund flashy charging apps, Siemens is building the physical backbone—and Heliox is their spearhead. For founders and investors, this is the model to study: industrial integration beats standalone disruption in capital-intensive sectors.
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eMobility charging infrastructure - Siemens Global
Explore Siemens eMobility: Charging infrastructure, software solutions, and services for efficient EV charging, shaping the future of transportation.
We electrify mobility for a better tomorrow
Ready to energize? Discover the future of electromobility with eMobility solutions from Siemens.
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About heliox.nl
Explore Siemens eMobility: Charging infrastructure, software solutions, and services for efficient EV charging, shaping the future of transportation.
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heliox.nl uses 13 technologies across their website including Font Awesome, Sentry, PHP, and more.
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heliox.nl receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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