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Etix: The Quiet Giant of Event Ticketing
How a Raleigh-based bootstrapped company powers 5,000 venues globally
While Ticketmaster dominates headlines and controversy, a quieter giant has been steadily building a $49.4M business in Raleigh, NC. Etix isn't chasing hype—it's powering the actual infrastructure of live events for over 5,000 venues worldwide.
"Etix isn't just selling tickets—they're the invisible plumbing that keeps the live event economy flowing."
The Venue-First Strategy
Unlike competitors who focus on consumers, Etix built its empire by solving the complex needs of venues first. Their platform handles everything from ticketing to CRM to marketing—a full-stack solution that locks venues into their ecosystem. With 219 employees generating $49.4M in revenue, they achieve $225K revenue per employee, a metric that speaks to their operational efficiency and the sticky nature of their enterprise software.
The Bootstrap Playbook
No funding rounds. No hype cycles. Just steady, profitable growth. Etix represents a dying breed of bootstrapped B2B companies that prioritize sustainable economics over blitzscaling. Their 42% direct traffic share reveals a powerful truth: when you solve real problems for venues, they don't just come back—they make Etix their home base. This isn't a growth-at-all-costs story; it's a build-to-last narrative.
The company's tech stack—jQuery, Tailwind CSS, Bootstrap—suggests a pragmatic approach to development. They're not chasing the latest frameworks; they're building reliable tools that work. This philosophy extends to their business model: power 5,000 venues quietly and profitably while competitors burn cash on customer acquisition.
- Full-stack platform: ticketing, CRM, and marketing in one solution
- Venue-first approach creates high switching costs and loyalty
- Profitable, bootstrapped model with no external funding pressure
- Global scale: 5,000+ venues across multiple countries
The Unsexy Billion-Dollar Infrastructure Play
While everyone fights for consumer attention, Etix quietly owns the venue relationships that actually power live events. In a world obsessed with disruption, sometimes the most powerful move is to build reliable infrastructure that simply works.
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Event Ticketing Software, CRM and Marketing Solutions | Etix
Etix is a web-based event ticketing software and marketing solutions company based in Raleigh, NC. Etix powers over 5,000 venues worldwide.
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About hello.etix.com
Etix is a web-based event ticketing software and marketing solutions company based in Raleigh, NC. Etix powers over 5,000 venues worldwide.
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hello.etix.com uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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hello.etix.com receives approximately 31.2K monthly visitors. The website has a bounce rate of 99% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:00 on the site.
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