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The $36M Telehealth Giant Hiding in Plain Sight
How Wisp is disrupting sexual health with 1.8M users and a 4/5 Trustpilot rating
While the telehealth market is saturated with generalist platforms, Wisp has carved a $36M niche by tackling the most stigmatized corner of healthcare: sexual and reproductive wellness. They've built a brand that feels less like a clinic and more like a trusted friend, scaling to 1.8 million users by removing friction, shame, and cost barriers.
"Wisp didn't just digitize the pharmacy—they re-engineered the entire patient experience around privacy, speed, and accessibility."
The SEO & Brand Moat
With 47% organic traffic and a direct traffic share of 46%, Wisp has mastered the art of being the default destination. Their top keyword 'wisp' commands 80K monthly searches, while 'spironolactone' (114K) and 'valacyclovir' (23K) reveal a strategy of owning specific treatment conversations. This isn't accidental—it's a deliberate play to become synonymous with discreet, online sexual health.
The User Experience Playbook
Wisp's 1.8M users aren't just buying medication; they're buying a judgment-free experience. The platform's tech stack (Swiper, Tailwind, Radix UI) prioritizes mobile-first, seamless interactions. With a 4/5 rating across 10,510 Trustpilot reviews, they've successfully converted a historically sensitive service into a trusted brand—something legacy telehealth platforms have struggled to achieve.
The company's leadership team, including CMO Monica Cepak and VP of Marketing Jennifer Dwork, has clearly prioritized lifecycle marketing. With 1.1M monthly visits and a 92.9% traffic concentration in their primary market (likely the US), they've achieved deep penetration in a vertical where trust is the ultimate currency. Their social presence across TikTok, Instagram, and YouTube further cements their position as a lifestyle brand, not just a healthcare provider.
- Strategic keyword dominance in high-intent, low-stigma treatment areas
- A brand voice that normalizes sexual health conversations (critical for user retention)
- Operational efficiency: 133 employees supporting 1.8M users suggests high automation
- Multi-channel presence: From TikTok to YouTube, they meet users where they are
The $36M Proof Point
Wisp demonstrates that in healthcare, specialization and brand trust can outmaneuver scale. Their playbook is a masterclass in turning stigma into opportunity—and revenue.
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Open Graph Image
https://cms.hellowisp.io/uploads/Meta_HP_Jan26_2_1500x1000_08b39c7a74.jpg
Meta Tags
Online Sexual, Reproductive, and Women's Health Care
Receive hassle-free sexual and reproductive health online at wisp, with treatment and contraception options that are affordable and accessible.
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Reviews (20)
Highly recommended…
I’ve used Wisp 2x now (one for period delay and one for Zofran). Both times have been so easy and quick. I highly recommend this site to anyone who is looking for easy and accessible!
10/10
Rapid responses. Medication sent to pharmacy in under 45mins.
This was by far the easiest and fastest…
This was by far the easiest and fastest process of any online prescription company that I’ve used, will definitely use this site for all my proscription needs.
Very easy and smooth transaction…
Very easy and smooth transaction without an in person visit
Quick, easy, and very knowledgeable
Efficiency, easy to use. I felt understood by physician, and she didn’t try to sell my things I didn’t need. Highly recommend.
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About hellowisp.com
Receive hassle-free sexual and reproductive health online at wisp, with treatment and contraception options that are affordable and accessible.
Company Overview
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Technology Stack
hellowisp.com uses 27 technologies across their website including UserWay, Font Awesome, Google Fonts, HSTS, and more.
Accessibility
UserWay
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Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
hellowisp.com receives approximately 1.1M monthly visitors and ranks #38,980 globally. The website has a bounce rate of 39% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 2:34 on the site.
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