helpside.com
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The Quiet Giant of Utah PEO
How Helpside built a $24.7M business without chasing venture capital hype
While Silicon Valley startups chase valuation multiples, Helpside is quietly building a $24.7M revenue engine in the heart of Utah. They're not a flashy SaaS unicorn—they're the reliable backbone for small businesses who need HR, payroll, and benefits without the enterprise complexity.
"Helpside proves that boring infrastructure businesses still print money when you solve real problems for real businesses."
The SMB Sweet Spot
Helpside targets small to mid-sized businesses—the segment that enterprise HR platforms ignore and startups can't afford to serve. With 123 employees and $24.7M in revenue, they're generating ~$200k per employee, a healthy ratio for a service-heavy business. Their 61% direct traffic suggests strong brand recognition and repeat customers, while 36% organic search shows they're capturing intent from businesses actively seeking PEO solutions.
Traffic Dynamics Tell a Story
Their top keywords reveal a fascinating pattern: 2,360 monthly searches for 'helpside' and 1,360 for 'helpside login' dominate their traffic. This indicates a sticky customer base returning to the platform. More telling are the long-tail queries like 'how long does a company have to correct a payroll error louisiana'—Helpside is becoming the de facto answer engine for complex, state-specific compliance questions that keep SMB owners awake at night.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS suggest they prioritize functionality over flash. They're not building bleeding-edge web apps—they're delivering reliable services. Google Analytics and Tag Manager are standard, but the presence of Microsoft Clarity indicates they're actively optimizing user experience, likely focusing on conversion paths for their core services.
- Revenue-per-employee ratio of ~$200k suggests strong operational efficiency for a PEO
- 61% direct traffic indicates exceptional brand loyalty and repeat usage
- Long-tail keyword strategy captures high-intent compliance queries
- Leadership team includes veterans in benefits, risk, and IT—critical for PEO credibility
The Anti-Unicorn Playbook
Helpside doesn't need a billion-dollar valuation to be a billion-dollar business in execution. They're the quiet giant that proves sustainable, profitable growth beats explosive, cash-burning growth every time.
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Meta Tags
PEO Solutions for Small to Mid-Size Businesses | Helpside
Helpside, a Utah-based PEO company, offers HR, payroll, employee benefits, compliance, and risk management solutions to small & mid-sized businesses.
Employee Benefits Solutions for Small Businesses
At Helpside, we focus on providing world-class employee benefits plans and payroll solutions to Utah-based small businesses.
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About helpside.com
Helpside, a Utah-based PEO company, offers HR, payroll, employee benefits, compliance, and risk management solutions to small & mid-sized businesses.
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Technology Stack
helpside.com uses 25 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
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Font Awesome, Google Fonts
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PHP
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Traffic & Audience
helpside.com receives approximately 32.8K monthly visitors and ranks #757,445 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:57 on the site.
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