While everyone chases viral hits and algorithm hacks, Her Agenda quietly built a 24-person media operation with $2.4M in revenue. This isn't a startup chasing scale—it's a precision instrument serving a specific audience with surgical accuracy.

"The most telling metric isn't their traffic—it's that 41% of visitors come directly, proving they've built a brand that people actively seek out, not stumble upon."

The tech stack tells its own story. They're using jQuery (surprisingly conservative for a modern media site), Tailwind CSS, Bootstrap, and Ant Design—tools that prioritize reliability over bleeding-edge frameworks. This isn't a tech-first company; it's a content-first company that happens to have a functional, if unglamorous, tech foundation. The presence of RSS feeds and Twitter Cards shows they understand distribution fundamentals.

• Direct traffic dominance (41%) proves brand strength over algorithmic dependence
• Keyword strategy targets underserved niches with high intent
• 24-person team achieving $2.4M revenue = ~$100K per employee (efficient for media)
• Conservative tech stack prioritizes reliability over trends
• Social presence across all major platforms (Twitter, Facebook, LinkedIn, Instagram)