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Herold: The Austrian Directory Giant
How a legacy telco directory evolved into a digital marketing powerhouse
In an era dominated by global search engines, Austrian SMEs still rely on a single, trusted gatekeeper: Herold. This isn't just a phone book; it's the operating system for local commerce in Austria, blending 150 years of yellow-page legacy with a $58M digital marketing machine.
"Herold doesn't compete with Google; it owns the hyper-local search layer Google can't replicate."
The Austrian Digital Monopoly
With 880,855 monthly visits and 83.1% traffic from Austria, Herold isn't just popular—it's essential. The 'herold' brand generates 5,960 monthly searches, but the real power lies in the 72,510 searches for 'telefonbuch' (telephone directory). They own the mental model for finding local businesses. This isn't traffic; it's intent.
The B2B Pivot Strategy
Herold's genius lies in its dual-sided marketplace. While consumers search for free, businesses pay for visibility. Their revenue comes from selling 'Online Marketing Dienstleistungen'—essentially SEO and digital presence management. They've transformed a declining print directory into a high-margin SaaS model, charging SMEs to be found on their own platform.
The tech stack reveals a modern, agile operation. They've moved beyond legacy systems to implement Tailwind CSS, DaisyUI, and a PWA strategy. This isn't a dinosaur clinging to the past; it's a cloud-native platform that understands mobile-first behavior. The integration of Swiper for carousels and Lazy Loading shows they optimize for conversion, not just page views.
- Domain Authority: Owns the 'telefonbuch' keyword (72K monthly searches)
- Traffic Quality: 76% organic vs. 20% direct—high intent, low acquisition cost
- Trust Factor: 3.7/5 on Trustpilot (82 reviews) signals decent but improvable user satisfaction
- Monetization: B2B services layered atop a free consumer directory
Herold is the blueprint for legacy media survival
They turned a dying directory into a digital marketing empire by owning the intent layer of local commerce.
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Herold | Firmensuche & Online Marketing für Unternehmen
Österreichs größtes Online-Verzeichnis für die lokale Firmensuche, sowie führender Anbieter für Online Marketing Dienstleistungen für Unternehmen.
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Herold Business Data GmbH
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Reviews (20)
Äußerst informativ und hilfsbereit
Äußerst informativ und hilfsbereit
Ich bin als Taxiunternehmer sehr…
Ich bin als Taxiunternehmer sehr zufrieden
rasche Erledigung
Wie immer sehr rasche und kompetente Umsetzung meiner Änderungswünsche an der Webseite
Sehr zuverlässig
Sehr zuverlässig, wir sind schon seit vielen Jahren mit Herold unterwegs und sind sehr zufrieden!!
schnell und unkompliziert
mein Anliegen wurde schnell und zufriedenstellend erledigt
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About herold.at
Österreichs größtes Online-Verzeichnis für die lokale Firmensuche, sowie führender Anbieter für Online Marketing Dienstleistungen für Unternehmen.
Company Overview
herold.at Social Media
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Technology Stack
herold.at uses 12 technologies across their website including Font Awesome, PHP, Google Tag Manager, Google Analytics, and more.
Fonts
Font Awesome
Programming Languages
PHP
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
UI Libraries
DaisyUI
Traffic & Audience
herold.at receives approximately 880.9K monthly visitors and ranks #64,403 globally. The website has a bounce rate of 61% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:04 on the site.
The majority of herold.at's traffic comes from undefined, undefined, .
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This page provides publicly available information about herold.at. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit herold.at directly at https://herold.at.