hexarmor.com
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HexArmor: Beyond the Glove
How a $106M PPE company sells confidence, not just protection
HexArmor isn't selling gloves; they're selling the confidence to perform high-stakes work. In an industry obsessed with specs, they've built a $106M brand on the promise of safety as a livelihood.
"They aren't just selling PPE; they're selling the confidence to go home safe."
The Hidden Traffic Engine
Despite a global rank of #544,373, HexArmor drives 48% of its traffic organically. This is a classic 'intent capture' play. They rank for 'best winter gloves for men' (4,800 monthly searches) and 'hex armor' (440 searches), blending B2C discovery with B2B brand loyalty. The 42% direct traffic indicates a strong, repeat-order customer base—likely industrial procurement teams and safety managers who trust the brand implicitly.
The Revenue Reality
With 280 employees generating $106M in revenue, HexArmor achieves ~$378K revenue per employee. This is exceptionally high for a manufacturing-adjacent company. It suggests a lean operational model focused on high-margin, specialized products rather than commoditized bulk PPE. They aren't competing on price; they're competing on specialized protection and brand equity.
The tech stack reveals a modern, performance-oriented digital presence. They use Tailwind CSS and Bootstrap for rapid UI development, Hotjar for user behavior tracking, and the LinkedIn Insight Tag—critical for B2B account-based marketing. However, the Trustpilot rating of 2.8/5 from only 3 reviews is a glaring red flag. It suggests either a lack of review solicitation or a small but vocal segment of dissatisfied customers in a high-stakes product category where failure isn't an option.
- Niche Keyword Dominance: Ranks for specific product codes (HexArmor 2091, Hex Blue 2137), indicating deep product loyalty.
- Founder-Led Legacy: Steve Ermen (Founder) and Steve VanErmen (President/CEO) share leadership, suggesting continuity in vision.
- Supply Chain Focus: VP Benjamin Stuart's presence highlights a focus on logistics—critical in post-pandemic supply chains.
The B2B Stealth Giant
HexArmor proves that in heavy industry, brand trust and specialized product lines beat mass-market SEO volume every time.
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Meta Tags
HexArmor | Global Leader in Personal Protective Equipment
We aren't just gloves and PPE. We're the confidence, safety, and livelihood of those we protect.
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HexArmor
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Reviews (3)
Company didn't even reply
Ditto Mr Underwood, "Palm protection good but useless around thumb and back of hands" For the price I paid for their thorn armour gloves they should give all round protection. I messaged the company...could they be bothered to reply? More like, who cares 'coz baby we got ya money'
fake company sending out scam email…
fake company sending out scam email invoices
Bought Thorn Armour gloves hoping for…
Bought Thorn Armour gloves hoping for some good quality protective gardening gloves. Palm protection good but useless around thumb and back of hands, repeated thorn punctures means I cannot use these. I will be asking for a refund.
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About hexarmor.com
We aren't just gloves and PPE. We're the confidence, safety, and livelihood of those we protect.
Company Overview
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Technology Stack
hexarmor.com uses 19 technologies across their website including Wistia, Font Awesome, Algolia, and more.
Video
Wistia
Fonts
Font Awesome
Search
Algolia
Error Tracking
Sentry
Backend Frameworks
Ruby on Rails
Privacy & Consent
Iubenda, OneTrust
Traffic & Audience
hexarmor.com receives approximately 48.6K monthly visitors and ranks #544,373 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 0:54 on the site.
The majority of hexarmor.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about hexarmor.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hexarmor.com directly at https://hexarmor.com.