heyflow.com
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Heyflow: The Code-Free Conversion Engine
How a German startup is turning paid clicks into qualified leads for 109K monthly visitors.
Paid ads bring clicks. But clicks don't pay the bills—leads do. Heyflow is betting that the future of conversion isn't in complex code, but in interactive, no-code funnels that guide users from curiosity to commitment.
"In a world obsessed with Typeform's elegance and Webflow's flexibility, Heyflow is building the bridge between them—and capturing the revenue in between."
The Traffic Paradox
Heyflow's traffic profile reveals a fascinating story. With 45% direct traffic and 43% organic search, they've achieved what most SaaS startups dream of: a brand that people type directly into their browser. This isn't accidental traffic—it's intent-driven. Their 109K monthly visitors aren't just browsing; they're looking for a solution. The fact that 'heyflow' itself generates 27K monthly searches suggests strong brand recall and a growing word-of-mouth engine.
The Competitive Wedge
The keyword data exposes their strategic positioning. While 'typeform' (462K volume) and 'jotform' (341K) dominate traditional form builders, and 'webflow' (706K) owns visual web design, Heyflow occupies a critical middle ground. They're not just creating forms—they're building 'interactive lead funnels.' This isn't a feature battle; it's a category play. They're betting that the static form is dead and that conversion requires engagement.
With 84 employees and $13.4M in revenue, Heyflow is operating at a revenue-per-employee ratio that suggests efficiency in a crowded market. Their tech stack—leaning on Tailwind CSS, PWA capabilities, and robust analytics (Google Analytics, Matomo, GTM)—shows a focus on performance and measurement. They're not just building pretty interfaces; they're building measurable conversion engines.
- The 'No-Code' Promise: They're not selling tools; they're selling speed. Marketing teams can launch complex funnels without engineering bottlenecks.
- The Data Obsession: With Matomo and Google Analytics baked in, they understand that optimization requires measurement—not guesswork.
- The Enterprise Readiness: A dedicated data security page and professional careers section signal they're targeting serious business, not just hobbyists.
The Silent Category Killer
Heyflow isn't trying to be everything. They're becoming the essential tool for marketers who know that every click costs money—and every unconverted click is waste.
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Convert more website visitors into leads with Heyflow | Heyflow
Create interactive lead funnels, multi-step forms and customized landing pages that drive conversions and engage your website visitors—without writing any code.
Convert more website visitors into leads with Heyflow
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About heyflow.com
Create interactive lead funnels, multi-step forms and customized landing pages that drive conversions and engage your website visitors—without writing any code.
Company Overview
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Technology Stack
heyflow.com uses 28 technologies across their website including Cloudinary, HSTS, PHP, and more.
Media
Cloudinary
Security
HSTS
Programming Languages
PHP
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare, Netlify
Marketing Automation
HubSpot
Traffic & Audience
heyflow.com receives approximately 109.1K monthly visitors and ranks #258,432 globally. The website has a bounce rate of 35% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 1:42 on the site.
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