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Kangaroo Security: The Unfinished Revolution
A $53M revenue company with a 1.9-star rating reveals the brutal reality of smart home security.
In a market dominated by Ring and SimpliSafe, Kangaroo promised simplicity and affordability. But with a 1.9/5 Trustpilot rating and 59k monthly visits, they're living on borrowed time—and borrowed trust.
"Kangaroo has built a revenue engine but failed to build a brand people trust."
The Traffic Paradox
With 59,875 monthly visits, Kangaroo's traffic is surprisingly weak for a company with $53.5M in revenue. The 51% direct traffic suggests a loyal but small user base, while only 33% comes from organic search—indicating poor SEO strategy and minimal brand discovery. For context, competitors like Ring see millions of monthly visits. Kangaroo's traffic share is 84% 'undefined'—a data red flag suggesting bot traffic or tracking issues.
The Keyword Confusion
Kangaroo's keyword strategy is a mess. They rank for 'is harlem safe at night' (210 volume) and 'how to bypass fedex automated call' (170 volume)—queries with zero purchase intent. Only 'kangaroo security' (260 volume) shows any commercial intent. This reveals a fundamental misunderstanding of their audience: they're attracting curious browsers, not buyers.
The tech stack is modern (Tailwind, Vite, Cloudflare) but the user experience is broken. A 1.9-star rating on Trustpilot with 38 reviews isn't just bad—it's a death sentence for a security company. When your product protects homes but users report false alarms and poor customer service, you're not selling security; you're selling anxiety.
- Revenue model relies on insurance cash-back incentives, not product excellence
- Co-founders Dhruv Garg and James Xu have built a sales machine but not a product people love
- The 'no contracts' promise masks a deeper trust issue with customers
- Traffic data suggests either technical tracking failures or a dangerously narrow market reach
Kangaroo is a revenue zombie
It generates cash but lacks the product-market fit to survive the next wave of smart home consolidation. The 1.9-star rating isn't a bug—it's the product.
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Kangaroo Home Security | Affordable Alarms & Sensors
Protect your home with Kangaroo's simple, affordable alarms and sensors. No contracts, easy installation, and cash back on insurance. See our range now!
Kangaroo Home Security | Simple and affordable alarms and sensors
No hidden upfront costs or astronomical monthly monitoring fees. Our plans are contract-free, flexible and affordable. We even help you earn cash back on your insurance policy! Our sensors are batteries-included, peel-and-stick, app-controlled easy. Choose a free plan or professionally monitored plan for only $99/yr.
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Reviews (20)
I would recommend the kangaroo camera…
I would recommend the kangaroo camera doorbell for the price I think it's reasonable I had mine for I believe about 7 years now I did have to recently replace it. I am very happy with the qualities of the videos.
I was very pleased with my experience…
I was very pleased with my experience with Archie. He was very understanding and put me at ease regarding my problem. He took care of everything very professionally and now I feel very comfortable with my protection with my Kangaroo device. It’s nice to have somebody capable to work with. I will be a customer for Life. Thank you very much, Terry W.
He was very kind and helpful also…
He was very kind and helpful also patience
What truly sets Kangaroo apart is its…
What truly sets Kangaroo apart is its comprehensive security features and user-friendly app. The app provides real-time alerts for any detected motion, allowing me to quickly assess the situation and take action if necessary. Additionally, the service offers affordable subscription plans with optional professional monitoring, giving me peace of mind knowing that my home is always being watched over, whether I’m at home or away. Overall, Kangaroo’s smart home security camera service has exceeded my expectations and I highly recommend it to anyone looking for reliable and affordable home security solutions.
It works very well!
It works very well!
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About heykangaroo.com
Protect your home with Kangaroo's simple, affordable alarms and sensors. No contracts, easy installation, and cash back on insurance. See our range now!
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Technology Stack
heykangaroo.com uses 20 technologies across their website including HSTS, Cloudflare, DoubleClick Floodlight, Google Ads, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Zendesk
E-commerce & Payments
BigCommerce
Analytics & Marketing
Clarity, Heap, Google Tag Manager, Google Analytics
Traffic & Audience
heykangaroo.com receives approximately 59.9K monthly visitors and ranks #395,033 globally. The website has a bounce rate of 41% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 3:44 on the site.
The majority of heykangaroo.com's traffic comes from undefined, undefined, .
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