Tabu isn't selling vibrators—it's selling a medically-vetted solution for sexual dysfunction that happens to look like luxury lifestyle products. While the adult toy industry chases novelty, this startup targets the $30B menopause and sexual health market with surgical precision.

"They're not in the sex toy business. They're in the trust business—and that's why they win."

The tech stack tells the story: Tailwind CSS, Bootstrap, and PWA capabilities show a lean team shipping fast. They're using Splide and Flickity for product carousels, not building custom solutions. Every dollar goes into product and content, not engineering overhead. This is how a 10-person team moves $1.5M through the door.

• Product strategy: 'Tools, not toys'—a semantic masterstroke that bypasses stigma
• Traffic mix: 50% direct, 31% organic—zero dependency on paid acquisition
• Content moat: Medical-grade blog content targeting specific life stages
• Tech efficiency: Off-the-shelf stack, zero bloat, pure focus on conversion