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HeyTutor: The $87M EdTech Giant You've Never Heard Of
How high-dosage, in-person tutoring is quietly disrupting the $100B education market
In a world obsessed with scalable, digital-first education, HeyTutor is betting $86.9M in revenue on the opposite: high-touch, in-person human connection. This isn't another AI chatbot tutor—it's a 489-person operation embedding tutors directly into school districts.
"They're not chasing viral growth—they're building an institutional moat, one school district at a time."
The B2B Trojan Horse
HeyTutor's genius is in its distribution model. Instead of fighting for individual student subscriptions, they've embedded themselves directly into school districts. With only 29.8K monthly visits but $86.9M in revenue, they're achieving a staggering ~$2,914 revenue per visitor—a ratio that screams B2B contracts, not B2C traffic. The 39% direct traffic (vs 54% organic) confirms their users aren't searching—they're being directed by schools.
The 'undefined' Traffic Mystery
Here's the tell: 71.1% of their traffic comes from 'undefined' locations. This isn't a tracking error—it's the fingerprint of institutional contracts. When a school district pays HeyTutor, they're not browsing from a specific geography; they're accessing through district portals, VPNs, and managed devices. This is enterprise-grade distribution, not consumer marketing.
Their tech stack reveals a pragmatic, not flashy, approach. jQuery and Bootstrap (not React/Vue), Chart.js for reporting, and Tailwind for rapid UI iteration. They're not building for viral growth—they're building for reliability and integration with legacy school systems. The $1.7M funding against $86.9M revenue suggests they've been profitable for years, using capital for expansion, not survival.
- Revenue-to-visit ratio of ~$2,914 (enterprise B2B model)
- 71.1% traffic from 'undefined' sources = institutional contracts
- 4.9★ from 349 reviews = exceptional service delivery
- Leadership team includes former district operations heads
- High-dosage in-person model vs. digital-only competitors
The Anti-EdTech That's Actually Winning
While others chase scale through algorithms, HeyTutor proves that in-person, high-dosage tutoring at the district level is a $100M+ business waiting to be owned.
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Home - HeyTutor
Unlock success with HeyTutor's high dosage in-person tutoring! Transforming districts, empowering students, and fostering holistic development for lifelong success.
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Reviews (20)
HeyTutor is a great company to work…
HeyTutor is a great company to work with. There are lots of perks like PTO, a referral bonus of up to $250, and gift cards after completing a certain number of hours. The only drawback is that you get up to 20 hours of work per week.
If you enjoy working with kids
If you enjoy working with kids, this is the company to join as a tutor.
Loved working with HeyTutor
I've been a school tutor with them for 2 years. The entire team, from support to supervisors, is very helpful. Their district dashboard is great for tracking student progress, accessing the curriculum, and viewing the rewards program. Overall, a great experience.
I've been tutoring for HeyTutor for a…
I've been tutoring for HeyTutor for a few months now, and I'm impressed by how easy it is to keep track of student progress. The pay is great, and the dashboard is intuitive.
Easy hiring process
The onboarding process at HeyTutor was seamless, and I received help from my supervisor from day one. The work-life balance is also really nice, and the flexible schedule makes it easy to fit tutoring into my day.
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About heytutor.com
Unlock success with HeyTutor's high dosage in-person tutoring! Transforming districts, empowering students, and fostering holistic development for lifelong success.
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heytutor.com uses 26 technologies across their website including Vimeo, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
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Vimeo
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Font Awesome, Google Fonts
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HSTS, reCAPTCHA
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heytutor.com receives approximately 29.8K monthly visitors and ranks #881,493 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 2:22 on the site.
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