hh.ru
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The Google of Russian Jobs
How a 20-year-old platform dominates a $14B market with 72M monthly visits
While Western tech giants fight for talent in the U.S., hh.ru quietly built an empire in Russia. With 72 million monthly visits and 91% of traffic from Russia, this isn't just a job board—it's the operating system for the entire Russian labor market.
"In Russia, you don't search for jobs on Google—you search on hh.ru. That's not market share; that's market ownership."
The Unbreakable Moat
The most telling metric isn't the 72M visits—it's the 54% direct traffic. That's nearly half of all users typing 'hh.ru' directly into their browser. When your brand becomes the category, you don't compete with LinkedIn—you are LinkedIn. This creates an insane retention flywheel: more candidates → more employers → more candidates. At 764 employees serving $13.9B in revenue, that's $18.2M per employee—efficiency that would make Silicon Valley blush.
The 20-Year Moat
Founded in 2004, hh.ru predates Facebook's Russian expansion and survived every local competitor. Their secret? They didn't try to be global—they went hyper-local. The top keywords reveal their dominance: 'hh', 'hh ru', 'хх ру'—users aren't searching for 'job sites,' they're searching for 'hh.' This is category ownership in its purest form.
The tech stack tells a story of pragmatic evolution. jQuery and Bootstrap (old guard) coexist with Tailwind CSS and Vite (modern tools). This isn't a tech startup chasing shiny objects—it's a mature platform that prioritizes reliability over hype. The HSTS implementation shows they take security seriously, even if their Trustpilot rating of 2.3/5 suggests they're still wrestling with user experience at scale.
- Direct traffic dominance: 54% of users come straight to the site
- Russian market lock-in: 91% of traffic from one country
- Revenue efficiency: $18.2M per employee
- Brand as category: Users search for 'hh' not 'jobs'
The Unsexy Billion-Dollar Playbook
hh.ru proves that boring, local, and persistent beats flashy, global, and fast. They're not building a startup—they're building infrastructure.
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Open Graph Image
https://i.hh.ru/images/logos/openGraph/hh.ru.png?v=05022025
Meta Tags
Работа в Москве, поиск персонала и публикация вакансий - hh.ru
hh.ru — сервис, который помогает найти работу и подобрать персонал в Москве более 20 лет! Создавайте резюме и откликайтесь на вакансии. Набирайте сотрудников и публикуйте вакансии.
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Reviews (2)
I do agree with person here
I do agree with person here, they are really that good and they have location for many many town out there no matter how you put it. So please do that again if you really want to. How does that all sounds to you ? I do hope they will continue good work.
If you are a foreigner and understand a…
If you are a foreigner and understand a bit of Russian and need to find some more than average job than that site is just for you. I was able to get a job without a problem and they usually much better than their competitors with reall good vacancies.
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About hh.ru
hh.ru — сервис, который помогает найти работу и подобрать персонал в Москве более 20 лет! Создавайте резюме и откликайтесь на вакансии. Набирайте сотрудников и публикуйте вакансии.
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Technology Stack
hh.ru uses 12 technologies across their website including Font Awesome, Okta, HSTS, and more.
Fonts
Font Awesome
Authentication
Okta
Security
HSTS
Error Tracking
Sentry
CMS
Framer
Web Standards
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Traffic & Audience
hh.ru receives approximately 71.9M monthly visitors and ranks #559 globally. The website has a bounce rate of 35% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 6:52 on the site.
The majority of hh.ru's traffic comes from undefined, undefined, .
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This page provides publicly available information about hh.ru. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hh.ru directly at https://hh.ru.