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HHJO: The Unlikely Tech Stack of Faith
How a Dutch religious youth organization built a $19.7M digital ecosystem
In an era where digital community platforms struggle for engagement, hhjo.nl—Hersteld Hervormde Jongeren Organisatie—quietly commands 13.8K monthly visits and $19.7M in revenue. This isn't just a religious website; it's a masterclass in niche digital community building that traditional SaaS founders overlook.
"They've built a $19M+ organization with zero VC funding and a tech stack that would make most startups jealous."
The Community Engine
HHJO operates in the 'undefined' region—likely a data anomaly, but revealing their hyper-localized focus. With 43% organic traffic and 45% direct visits, they've achieved what every community platform dreams of: a self-sustaining, high-intent audience that types their URL directly. Their social presence spans Twitter, YouTube, Facebook, and Instagram, creating a multi-channel community hub.
Tech Stack Sophistication
Their 9-technology stack reveals serious digital maturity. They're running Tailwind CSS and Bootstrap simultaneously (likely for legacy and modern systems), Vite for build optimization, and PWA capabilities for mobile access. jQuery and Slick suggest they're maintaining legacy interfaces while building modern ones. This isn't a church website stuck in 2010—it's a hybrid tech environment that serves multiple user generations.
- 13,819 monthly visits with 43% organic search traffic
- Top keywords include 'psalm 51' (21K monthly searches) and 'Romeinen 8' (400 searches)
- Social ecosystem across 4 platforms with dedicated video content on YouTube
- Direct traffic at 45% indicates strong brand recall and repeat visitors
The keyword strategy reveals fascinating behavioral patterns. They rank for 'psalm 51' (21,560 monthly searches) and 'Romeinen 8' (400 searches)—high-intent religious content queries. This positions HHJO as a content destination, not just an organizational website. Their blog at hhjo.nl/blogs likely serves as the primary content engine, with search-driven discovery bringing in new users searching for specific biblical passages.
The Revenue Mystery
With 141 employees and $19.7M revenue, HHJO generates ~$140K per employee—exceptional for a non-profit religious organization. This suggests diversified revenue streams: donations, events, merchandise, and possibly digital products. The absence of funding rounds indicates organic growth, making their financials even more impressive. This is sustainable community building at scale.
The Unsexy Billion-Dollar Playbook
HHJO proves that deep vertical focus, community-first design, and modern tech can build sustainable businesses without chasing growth metrics. Their secret isn't in the tech—it's in serving a specific community better than anyone else.
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Meta Tags
Welkom bij de Hersteld Hervormde Jongeren Organisatie - HHJO
De HHJO is er voor jongeren en iedereen rondom jongeren. Het is ons doel dat jongeren God kennen, dienen en liefhebben.
Welkom bij de Hersteld Hervormde Jongeren Organisatie
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About hhjo.nl
De HHJO is er voor jongeren en iedereen rondom jongeren. Het is ons doel dat jongeren God kennen, dienen en liefhebben.
Company Overview
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Technology Stack
hhjo.nl uses 9 technologies across their website including Google Tag Manager, Google Analytics, Twitter Cards, PWA, Vite, and more.
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick, jQuery
Traffic & Audience
hhjo.nl receives approximately 13.8K monthly visitors and ranks #1,247,906 globally. The website has a bounce rate of 46% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 2:32 on the site.
The majority of hhjo.nl's traffic comes from .
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