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hi.health: The Silent Insurance Payment Revolution
Why a 22-person team is quietly disrupting $3.4M in insurance payments
In an industry drowning in legacy processes and paper checks, hi.health is turning insurance payments from a back-office headache into a strategic moat. With just 22 employees, they're processing millions in payments while insurance giants still struggle with basic digital transformation.
"hi.health isn't building another payment processor—they're building the invisible infrastructure that makes insurance payments feel like Apple Pay."
The Silent Customer Acquisition Machine
With only 1,026 monthly visits but 42% direct traffic, hi.health operates like a stealth B2B engine. Their customers aren't finding them through SEO—they're being referred. The 33% organic traffic comes from hyper-specific queries like 'add insurance card to google wallet' (340 monthly searches), revealing they're solving a precise pain point for insurance carriers, not general consumers.
The 22-Person Powerhouse
hi.health's $3.4M revenue with 22 employees translates to ~$154K revenue per employee—exceptional efficiency for a fintech infrastructure play. This isn't a growth-at-all-costs story; it's disciplined, profitable scaling in a market where incumbents move at glacial speeds. Their team includes a Money Laundering Compliance Officer and Information Security Officer from day one, signaling serious enterprise readiness.
The company's tech stack reveals their priorities: Tailwind CSS, Bootstrap, and DaisyUI for rapid frontend iteration, plus Google Analytics and Tag Manager for precise measurement. They're not reinventing the wheel—they're optimizing for speed and observability. The customer API documentation suggests they're building for integration-first workflows, where insurance carriers can plug hi.health into existing systems without friction.
- Digital payment cards specifically for insurance use cases—transforming claims payouts from checks to instant digital cards
- API-first architecture designed for carrier integration, not consumer-facing apps
- Compliance infrastructure built in from the start (AML, InfoSec roles)
- Strategic focus on Google Wallet integration—meeting customers where they already pay
The Quiet Giant in Insurance Payments
hi.health proves that in B2B fintech, 22 focused people can outmaneuver 2,200 if they own the infrastructure layer. Their $3.4M revenue isn't a ceiling—it's a foundation for the invisible rails that will power the next generation of insurance claims.
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Digital Payment Cards for the Insurance Industry | hi.health by Pliant
hi.health by Pliant makes insurance payments faster, safer and more transparent. Learn more!
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About hi.health
hi.health by Pliant makes insurance payments faster, safer and more transparent. Learn more!
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Technology Stack
hi.health uses 15 technologies across their website including Font Awesome, HSTS, Storyblok, and more.
Fonts
Font Awesome
Security
HSTS
CMS
Storyblok
Cloud & Hosting
Vercel
Advertising
Microsoft Ads
Scheduling
Calendly
Traffic & Audience
hi.health receives approximately 1.0K monthly visitors and ranks #11,541,482 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:05 on the site.
The majority of hi.health's traffic comes from .
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This page provides publicly available information about hi.health. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hi.health directly at https://hi.health.