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Hiatus: The Anti-Subscription Manager
How a 80-person team built a $16.8M revenue engine by automating financial optimization
While competitors focus on budgeting, Hiatus attacks a more visceral pain point: the silent bleeding of forgotten subscriptions. With 51% direct traffic, they've built a brand so trusted that users don't need to search—they simply return.
"Hiatus doesn't just track spending—it actively negotiates better rates on your behalf, turning passive monitoring into active financial optimization."
The High-Intent User Base
Hiatus attracts financially sophisticated users who don't browse—they act. With 'hiatus' generating 84K monthly searches, the brand has achieved remarkable awareness. The 51% direct traffic indicates a sticky product: users don't just try Hiatus, they integrate it into their financial stack. This isn't casual budgeting; it's systematic financial optimization.
The Growth Engine
Their traffic distribution reveals a sophisticated strategy. While organic search drives 31%, the real power is direct traffic—users who bypass search engines entirely. This signals a product that delivers immediate, measurable value. The 80-person team has scaled to $16.8M in revenue by focusing on a single, painful problem: subscription creep. No feature bloat, no pivots—just relentless execution on financial optimization.
The tech stack tells its own story. Bootstrap and Ant Design suggest a focus on rapid, stable development over flashy UI experiments. Google Analytics and Zendesk indicate data-driven iteration and robust customer support. This isn't a startup burning cash on design—it's a disciplined team building utility. The absence of a 'funding' field is telling: Hiatus appears profitable, a rarity in fintech.
- Brand authority: 'hiatus' searches dwarf branded terms by 176x
- User retention: 51% direct traffic proves sticky product-market fit
- Revenue efficiency: $210K revenue per employee suggests strong margins
- Focus: Single-threaded on subscription cancellation and optimization
The Unsexy Billion-Dollar Play
Hiatus proves that boring financial utilities, when executed perfectly, create more durable businesses than trendy fintech apps. They're not building a bank—they're building a financial nervous system.
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Hiatus | Find and Cancel Subscriptions, Budget, Track Expenses
Hiatus organizes your finances and monitors your largest expenses. Get better rates on your debt, insurance, deposits and utilities.
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About hiatusapp.com
Hiatus organizes your finances and monitors your largest expenses. Get better rates on your debt, insurance, deposits and utilities.
Company Overview
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Technology Stack
hiatusapp.com uses 10 technologies across their website including Google Fonts, HSTS, Framer, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Framer
Customer Support
Zendesk
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
hiatusapp.com receives approximately 32.9K monthly visitors and ranks #973,587 globally. The website has a bounce rate of 64% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:20 on the site.
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