truebill.com
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Truebill: The $37M Subscription Hunter
How a simple cancellation tool became a financial powerhouse
Truebill (now Rocket Money) isn't just another fintech app—it's a $37M revenue business built on a simple, universal pain point: we're all terrible at managing subscriptions. In a world where we forget what we're paying for, they've built an empire on saying 'stop.'
"They don't just manage money—they weaponize your spending data to cancel what you don't need, turning financial oversight into a single click."
The Unconscious Spender
Truebill's genius lies in targeting the 'subscription fatigue' demographic—people who sign up for free trials and forget. With 49% direct traffic and 33% organic search, they've built a brand so strong that users actively seek them out. Their top keyword? 'Truebill' itself, with 2,880 monthly searches—proof of a sticky, memorable brand.
The Revenue Engine
At 265 employees and $37M revenue, they're lean but profitable. Their $83.9M funding suggests aggressive scaling, but their core model is simple: they take a cut of the money they save you. It's a perfect alignment of incentives—users save, Truebill profits.
The rebrand to Rocket Money signals a pivot from cancellation tool to full financial suite. They're no longer just the 'cancel button'—they're becoming a comprehensive money manager. But their roots remain in that one powerful promise: find and kill subscriptions.
- Single-click subscription cancellation (their core differentiator)
- Bill negotiation service (they'll fight your cable company for you)
- Budgeting and spending tracking (post-cancellation financial control)
- Premium subscription model (free tier + paid features)
The $37M Question
Can a subscription killer become a full financial partner? Their rebrand to Rocket Money suggests yes—but their true power remains in that one-click cancellation that started it all.
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3 keywordsHow is Truebill's SEO?
Open Graph Image
https://framerusercontent.com/images/tWOghmGZphXWLAA9YoNmGWxqNk.png
Meta Tags
Find & Cancel Subscriptions, Track Your Spending, Create a Budget, and more | Rocket Money
Rocket Money is the easiest way to find subscriptions, manage bills, and even cancel recurring charges with a single click.
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Rocket Money
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Reviews (20)
Subscription cancellation problems
I have been having trouble trying to cancel two subscriptions for items that I bought through PayPal. PayPal changed their website and I can't figure out how to cancel a subscription. Emma, at Rocket Money helped me cancel them using my Rocket Mobile app. She was patient and very helpful. You have a great employee in Emma!
Adam and Elise were a great help
Adam and Elise were a great help. I had been unable to get into my account due to me changing my phone number. It was sending code to my old number. I reached out and out nowhere. But finally Adam and Elise help me out. It was such a headache and stressful that i did get my account deactivated. But other than that Rocket Money was a great tool. They could do a little better when it comes to changing information. Again this was my experience, give them a try.
ABSOLUTELY USELESS!!!
They couldn’t even connect to my main check account. Absolutely useless! ETA, I see that customer service has responded. They were the ones who couldn't connect me after several emails back and forth.
Hi Tamsin, Juliet from Rocket Money here! So sorry for the inconvenience! It sounds like our linking provider is having an issue with your bank. I'll be happy to look into this for you as well as refund your premium charge if you have one. Please email me at [email protected] and I'll get right on this for you! Thanks so much!
Most annoying internet adverts.
Most annoying internet adverts ever. Any company that feels the need to repeat itself self 3 times at the end of its advert will never get my attention.
Hi Ben, Thank you for taking the time to leave feedback on our ads! We value all feedback and take it seriously, I'd love to hear any of your additional thoughts on our ads. Please email me at [email protected] if you get the chance! Thanks so much! Juliet
Learn how to read your bank statement
All I have to say about this app is if you need it you really better take better control of your finances. On these commercials these people are paying hundreds of dollars a month for subscriptions they don't even know they have. Where do they think their money is going? Learn how to read your bank statements people.
Hi Tammy, Thanks for reaching out to us and providing this feedback. We actually have quite a few more features than the ones you've described and we'd love to help you take full advantage of them! Please email [email protected] and we'll be happy to assist you further. Thanks so much!
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About truebill.com
Rocket Money is the easiest way to find subscriptions, manage bills, and even cancel recurring charges with a single click.
Company Overview
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Technology Stack
truebill.com uses 20 technologies across their website including Google Fonts, reCAPTCHA, Framer, and more.
Fonts
Google Fonts
Security
reCAPTCHA
CMS
Framer
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
TrustArc
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, TikTok Pixel +2 more
Traffic & Audience
truebill.com receives approximately 22.0K monthly visitors and ranks #1,329,823 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:21 on the site.
The majority of truebill.com's traffic comes from undefined, .
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This page provides publicly available information about truebill.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit truebill.com directly at https://truebill.com.