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Hibu: The $174M Legacy Play in SMB Marketing
A 547-person machine built on legacy trust, not tech disruption
In a world obsessed with SaaS scale and viral growth, hibu.com stands as a $173.7M monument to the unsexy reality of local business marketing. This isn't a startup; it's a 547-person operation with $3.5M in funding and 4.5 million backlinks—a testament to a decade of SEO dominance built before the modern SaaS era.
"Hibu doesn't sell software; it sells peace of mind to small business owners terrified of digital complexity."
The Human Infrastructure
With 547 employees generating $173.7M in revenue, Hibu operates at ~$317k per employee. This isn't a lean tech startup ratio—it's a sales-heavy, service-driven model. The presence of roles like 'Regional VP Sales' and 'VP Fulfillment Operations' reveals a company built on human touch, not just code. They're selling execution, not just tools.
The SEO Moat
4.5 million backlinks is a staggering asset for a marketing company. While their organic traffic data is hidden, that link profile suggests they've been the 'go-to' resource for local marketing advice for years. They've effectively become a utility for SMBs—a brand that ranks because it's been around, not because it's viral.
The tech stack is revealing: jQuery, Bootstrap, and Zendesk. No React, no Next.js, no modern headless CMS. This is a company optimizing for stability and low friction, not cutting-edge user experience. It's a deliberate choice: their customers aren't tech-savvy startups; they're plumbers and dentists who need reliability over features.
- Trustpilot score of 3.2/5 signals a 'good enough' service, not a delightful one—typical for SMB marketing where expectations are low
- Funding of just $3.5M on $173M revenue suggests a bootstrapped, profitable, or slow-growth model—no VC pressure to scale fast
- The leadership team (Sales, IT, Fulfillment) is operational, not visionary—built to deliver, not disrupt
Hibu isn't a tech company—it's a utility.
For founders and investors, the lesson is clear: boring, trust-based businesses can outlast flashy startups. Hibu's 4.5M backlinks and $174M revenue prove that in SMB marketing, reliability beats innovation every time.
What tech stack does Hibu use?
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Traffic & Engagement
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Search Traffic
Top Organic Keywords
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Device Distribution
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Corporate Hibu
Categories
Activity & Engagement
Contact Information
Reviews (20)
Great service
I have been a customer for years and never had an issue of Customer Service and responding to any problem I had. My rep Patrick Hebert was always helpful and wanted me to get the most of what Hibu offered. He was attentive and professional. I wouldn't hesitate to use them again
Excellent Service!
It has been a pleasure working with Kimberly and Hibu. They were very helpful in setting up my website. Listened to every detail I wanted and needed and made sure it was exactly the way I wanted before it went live. Kimberly is very responsive and makes you feel important and like you are her only client. I would definitely recommend Kimberly and Hibu for all your digital marketing needs!
Work with Jeremy
I like working with Jeremy at Hibu. They are helping me create an online presence in my industry!
Thanks for the kind message! We appreciate it!
Has helped us acquire lots of reviews…
Has helped us acquire lots of reviews from long time customers. The dashboard is easier to use than other services we've used in the past. The website they built looks nice, the process wasn't super intuitive for us but it worked out in the end. Our rep, Jeremy, is very helpful and has useful information and useful guidance.
We’re thrilled you’ve had a positive experience! Thank you so much for sharing your Hibu review. Have a great day!
An old man trying to figure out technology now a days, Aubrey is one in a million.
Working with Aubrey Anderson, our new digital marketing account executive from Hibu, has been one of the best business decisions we’ve made. My business partner and I weren’t actively looking for marketing help when she walked into our office—but we’re sure glad she did. From that first conversation, her enthusiasm for digital marketing and her belief in Hibu’s solutions were contagious. She wasn’t pushy or scripted—just incredibly passionate and knowledgeable. It didn’t feel like a sales pitch; it felt like someone genuinely wanting to help us grow. And she’s delivered on that from day one. Aubrey made what usually feels like a complicated and drawn-out process fast, fun, and honestly exciting. She clearly explained how Hibu stands out in the industry and backed it up with real data. She showed us exactly how their team drives ROI and how our business would benefit from their digital strategy—and now, after going live, we’re already seeing the potential unfold. What’s impressed us most is how present and responsive she’s been. She always answers, checks in proactively, and makes herself available whenever we have a question. You can tell she truly cares about her clients. And hearing her talk about her leadership and her team at Hibu? It’s inspiring—there’s no ego, just pride in doing excellent work. Our website looks amazing, we’re excited about the leads starting to come in, and it feels like we finally found a marketing partner who understands what we need and knows how to get us there. Aubrey, thank you for getting us out of our comfort zone. You’ve made a real impact already, and we can’t wait to see where this partnership takes us. If you’re a business owner sitting on the fence about digital marketing—don’t be. If Aubrey stops by your business, let her in. It might just be the best thing you do all year. - Bob at JC Myers Construction
Thank you so much for your Hibu review about Aubrey. We’ll send this on to her. Have a great day!
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About hibu.com
Company Overview
Technology Stack
hibu.com uses 23 technologies across their website including Vidyard, Font Awesome, Google Fonts, Firebase, and more.
Video
Vidyard
Fonts
Font Awesome, Google Fonts
Development
Firebase
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
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This page provides publicly available information about hibu.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hibu.com directly at https://hibu.com.