Hillrom isn't just a medical device company; it's a digital infrastructure play hiding in plain sight. With a website that screams 'enterprise healthcare,' the real story is how they're leveraging web presence to support a massive transition into connected care.

"With 58% organic traffic, Hillrom's digital strategy is less about brand building and more about utility-driven discovery."

The traffic distribution tells a story of fragmented global reach. With undefined countries taking 43.9% of traffic, there's either a tracking issue or a truly global footprint that defies easy categorization. The 101K monthly visits for a company of this size suggests a focused B2B digital strategy rather than broad consumer reach.

• Domain authority sits at 101K global rank—mid-tier for a medical device giant
• Direct traffic (30%) indicates strong brand recognition among healthcare professionals
• The Welch Allyn keyword dominance reveals acquisition value still flowing to legacy brands