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hindustanpetroleum.com
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hindustanpetroleum.com

12 technologies
VerifiedVisit444.4K/mo$7.0B20.5K12 Tech25 Leads
Deep Dive

HPCL: The Digital Face of a Maharatna

How a 70-year-old oil giant commands 444K monthly visits through digital transformation.

Hindustan Petroleum isn't just selling fuel; it's dominating the digital landscape of India's energy sector. With a legacy as a Government of India Enterprise, HPCL has evolved into a digital-first Maharatna that commands massive online traffic through strategic utility services.

444K
monthly visits
74%
organic search
176K
backlinks
20K+
employees

"HPCL doesn't just have a website; it owns the search intent for India's gas booking needs."

The Traffic Engine

HPCL's digital dominance isn't accidental—it's engineered. With 74% organic search traffic, the site captures users actively searching for 'hp gas booking' (14,980 monthly volume) and 'hp gas login' (6,240 monthly volume). This isn't brand awareness; it's utility-driven retention. The website functions as a critical infrastructure layer for millions of Indian households, making it less of a corporate site and more of a public utility portal.

The Hidden B2B Play

While consumer-facing metrics dominate, HPCL's true scale lies in its B2B ecosystem. With 20,517 employees and $7.04B in revenue, the site serves as the digital gateway for vendors, partners, and independent directors. The 'terms and conditions' page for independent directors reveals a sophisticated governance structure, while the backend technologies (Zendesk, Cloudflare) suggest enterprise-grade customer support operations. This is a government entity operating with Silicon Valley tech stack efficiency.

The tech stack tells a story of pragmatic modernization. jQuery and Bootstrap suggest legacy codebases still in production, while Tailwind CSS and Lazy Loading indicate ongoing modernization efforts. Google Analytics and Tag Manager provide the data backbone, while Cloudflare ensures global performance. It's a hybrid approach—old infrastructure powering new capabilities, much like HPCL itself.

  • Utility-first digital strategy: 444K visits driven by gas booking functionality, not marketing
  • Search dominance: Owns 'hpcl' (23.4K monthly) and 'hp gas' (19.3K monthly) keywords
  • Government entity, private-sector tech: Modern stack (Tailwind, Cloudflare) meets legacy systems (jQuery, Bootstrap)
  • B2B infrastructure: Serves 20K+ employees and enterprise partners through the same portal
No clear product roadmap visible
Utility-driven traffic with 74% organic search
Limited public-facing innovation narrative
Massive scale: 444K monthly visits without aggressive marketing
Traditional corporate structure
Government-backed trust with enterprise-grade tech execution

The Silent Digital Giant

HPCL proves that infrastructure-as-a-service can be more valuable than any SaaS product. When you own the utility, you own the user.

What tech stack does Hindustanpetroleum use?

17 detected
Cloud & Hosting1
Customer Support1
Performance1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics5
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics

How much traffic does Hindustanpetroleum get?

Traffic & Engagement

668.7K
Monthly Visits
+13.2%
1.5
Pages/Visit
6:37
Avg. Duration
87%
Bounce Rate
Monthly Traffic Trend+6%
632.6K
Oct 2025
Oct
591.0K
Nov 2025
Nov
668.7K
Dec 2025
Dec

Rankings

#68,549
Global Rank
#6,748
India Rank

Backlinks & Authority

176.2K
Backlinks
6.5K
Ref. Domains
66
Authority Score
Low
Penalty Risk
Backlinks Trend-56%
398.0K
Jul 2025
Jul
397.7K
Aug 2025
Aug
392.4K
Sep 2025
Sep
325.6K
Oct 2025
Oct
228.4K
Nov 2025
Nov
176.2K
Dec 2025
Dec

Search Traffic

Organic
4.0M

Top Organic Keywords

#1hindustan petroleum corporation limited
1,830,000 vol37.4%
#1hindustan petroleum
673,000 vol13.8%
#1hpcl
673,000 vol13.8%
#1hp petrol pump
368,000 vol4.4%
#8petrol pumps
6,120,000 vol3.9%

Where is Hindustanpetroleum's audience located?

🇮🇳India95.8%
🇺🇸United States1.8%
🇸🇦Saudi Arabia1.1%
🇨🇳China0.3%
🇩🇪Germany0.2%

Device Distribution

Desktop12.6%
Mobile87.4%

What keywords does Hindustanpetroleum rank for?

5 keywords
1hpcl23.5K vol$0.59
2hp gas19.3K vol$0.22
3hp gas booking15.0K vol$0.54
4hp gas login6.2K vol
5hpgas3.5K vol$0.22

How is Hindustanpetroleum's SEO?

Open Graph Image

OG Image preview
og:image

https://www.hindustanpetroleum.com/images/hpcl_og_logo.jpg

Meta Tags

title66 chars

Official Website of Hindustan Petroleum Corporation Limited, India

description91 chars

HPCL is a Government of India Enterprise with a Maharatna Status and a Forbes 2000 company.

og:title

Hindustan Petroleum Corporation Ltd.

languageEN

H1 Tags

h1Welcome to the World of HPCL

Schema Types

Organization

Who works at Hindustanpetroleum?

Loading leads...

What do customers think of Hindustanpetroleum?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Hindustanpetroleum

What is Hindustanpetroleum's Revenue?
Hindustanpetroleum generates approximately $7.0B in annual revenue. With 20,517 employees, that's $343,000 per employee.
What does Hindustanpetroleum do?
HPCL is a Government of India Enterprise with a Maharatna Status and a Forbes 2000 company.
How fast is Hindustanpetroleum growing?
Hindustanpetroleum has grown by 13.2% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Hindustanpetroleum?
When visiting Hindustanpetroleum, visitors view an average of 1.5 pages per visit, and spend around 6:37 on the site, and the bounce rate is 86.8%.
How do people find Hindustanpetroleum?
4.0M (592%) find them through organic search.
Who uses Hindustanpetroleum?
Hindustanpetroleum's top market is India with 640.8K visitors (95.8%). United States is 2nd with 11.9K (1.8%). Saudi Arabia is 3rd with 7.0K (1.1%).
What technologies does Hindustanpetroleum use?
Hindustanpetroleum uses 12 technologies across their website including Fonts, Cloud & Hosting, Customer Support. Key technologies include Google Fonts, Cloudflare, Zendesk.
Who are Hindustanpetroleum's competitors?
Hindustanpetroleum's main competitors include SPOC Automation, Diversified Gas and Oil Corporation, Hawk Consultants, Kakivik Asset Management, Halker Consulting. These companies operate in similar markets and compete for the same customer base.

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What are Hindustanpetroleum's key pages?

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About hindustanpetroleum.com

HPCL is a Government of India Enterprise with a Maharatna Status and a Forbes 2000 company.

Company Overview

hindustanpetroleum.com
Website
heavy_industry_and_engineering
Industry
#123,306
Global Rank
444.4K
Monthly Visitors
12
Technologies
25+
Employees

hindustanpetroleum.com Key Pages

Contact hindustanpetroleum.com

Email Addresses

Technology Stack

hindustanpetroleum.com uses 12 technologies across their website including Google Fonts, Cloudflare, Zendesk, and more.

Fonts

Google Fonts

Cloud & Hosting

Cloudflare

Customer Support

Zendesk

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

UI Libraries

DaisyUI

Traffic & Audience

444.4K
Monthly Visits
52%
Bounce Rate
2.0
Pages/Visit
1:39
Avg. Duration

hindustanpetroleum.com receives approximately 444.4K monthly visitors and ranks #123,306 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:39 on the site.

The majority of hindustanpetroleum.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is hindustanpetroleum.com?
HPCL is a Government of India Enterprise with a Maharatna Status and a Forbes 2000 company.
What technologies does hindustanpetroleum.com use?
hindustanpetroleum.com uses 12 technologies including Google Fonts, Cloudflare, and 6 more. View the full tech stack analysis above.
How do I contact hindustanpetroleum.com?
You can contact hindustanpetroleum.com via email at [email protected] or through their contact page.
What are hindustanpetroleum.com's social media accounts?
hindustanpetroleum.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is hindustanpetroleum.com hiring?
Check hindustanpetroleum.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is hindustanpetroleum.com?
hindustanpetroleum.com receives approximately 444.4K monthly visitors and ranks #123,306 globally. Traffic is declining by 3.0% month-over-month.

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