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HPCL: The Digital Face of a Maharatna
How a 70-year-old oil giant commands 444K monthly visits through digital transformation.
Hindustan Petroleum isn't just selling fuel; it's dominating the digital landscape of India's energy sector. With a legacy as a Government of India Enterprise, HPCL has evolved into a digital-first Maharatna that commands massive online traffic through strategic utility services.
"HPCL doesn't just have a website; it owns the search intent for India's gas booking needs."
The Traffic Engine
HPCL's digital dominance isn't accidental—it's engineered. With 74% organic search traffic, the site captures users actively searching for 'hp gas booking' (14,980 monthly volume) and 'hp gas login' (6,240 monthly volume). This isn't brand awareness; it's utility-driven retention. The website functions as a critical infrastructure layer for millions of Indian households, making it less of a corporate site and more of a public utility portal.
The Hidden B2B Play
While consumer-facing metrics dominate, HPCL's true scale lies in its B2B ecosystem. With 20,517 employees and $7.04B in revenue, the site serves as the digital gateway for vendors, partners, and independent directors. The 'terms and conditions' page for independent directors reveals a sophisticated governance structure, while the backend technologies (Zendesk, Cloudflare) suggest enterprise-grade customer support operations. This is a government entity operating with Silicon Valley tech stack efficiency.
The tech stack tells a story of pragmatic modernization. jQuery and Bootstrap suggest legacy codebases still in production, while Tailwind CSS and Lazy Loading indicate ongoing modernization efforts. Google Analytics and Tag Manager provide the data backbone, while Cloudflare ensures global performance. It's a hybrid approach—old infrastructure powering new capabilities, much like HPCL itself.
- Utility-first digital strategy: 444K visits driven by gas booking functionality, not marketing
- Search dominance: Owns 'hpcl' (23.4K monthly) and 'hp gas' (19.3K monthly) keywords
- Government entity, private-sector tech: Modern stack (Tailwind, Cloudflare) meets legacy systems (jQuery, Bootstrap)
- B2B infrastructure: Serves 20K+ employees and enterprise partners through the same portal
The Silent Digital Giant
HPCL proves that infrastructure-as-a-service can be more valuable than any SaaS product. When you own the utility, you own the user.
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Open Graph Image

https://www.hindustanpetroleum.com/images/hpcl_og_logo.jpg
Meta Tags
Official Website of Hindustan Petroleum Corporation Limited, India
HPCL is a Government of India Enterprise with a Maharatna Status and a Forbes 2000 company.
Hindustan Petroleum Corporation Ltd.
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About hindustanpetroleum.com
HPCL is a Government of India Enterprise with a Maharatna Status and a Forbes 2000 company.
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Technology Stack
hindustanpetroleum.com uses 12 technologies across their website including Google Fonts, Cloudflare, Zendesk, and more.
Fonts
Google Fonts
Cloud & Hosting
Cloudflare
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
UI Libraries
DaisyUI
Traffic & Audience
hindustanpetroleum.com receives approximately 444.4K monthly visitors and ranks #123,306 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:39 on the site.
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