hiplok.com
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Hiplok: The Anti-Angle Grinder Revolution
How a 20-person team built the world's most secure bike lock brand
In an industry dominated by cheap, forgettable locks, Hiplok did the unthinkable: they built a bike lock so tough it requires an angle grinder to break. With 104,000 monthly visitors and $3.2M in revenue, this UK startup is turning the security industry on its head.
"They didn't just improve the lock—they weaponized it against the most sophisticated thieves."
The Anti-Grinder Breakthrough
Hiplok's D1000 isn't just another lock—it's the first consumer-grade lock designed to survive 10+ minutes of angle grinder attacks. With 4,040 monthly searches for 'hiplok d1000', customers are actively seeking this specific innovation. The company's core insight: traditional locks fail because thieves use power tools. Hiplok fights back with hardened steel, ceramic coatings, and a design that eats through grinder discs.
The Wearable Revolution
Hiplok solved a fundamental user experience problem: carrying a heavy lock is annoying. Their wearable chain lock—searched 200 times monthly as 'hip lock wearable'—sits around your waist like a belt. It's not just clever engineering; it's behavioral design that reduces the friction of security. This isn't a product for casual riders—it's for cyclists who own $5K+ bikes and understand the cost of theft.
The numbers tell a story of efficient growth. With only 20 employees, Hiplok generates $160K per head in revenue—remarkable for a hardware company. Their 48% organic search traffic shows strong brand equity: people search for 'hiplok' (2,200 monthly volume) directly, not just generic 'bike lock'. This is a brand, not a commodity.
- Direct-to-consumer model with global shipping, bypassing traditional retail margins
- Multi-channel social presence (TikTok, YouTube, Instagram) targeting different demographics
- Content marketing via blog focusing on security education, not just product specs
- B2B partnerships with bike shops and urban planners for anchor installations
The Security-First Playbook
Hiplok proves that hardware startups can win by obsessing over one problem: making theft physically impossible.
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Hiplok Bike Locks - Bicycle, Motorcycle, Scooter Locks
Innovative, Award-Winning Bike Locks that are Easy to Carry. Home of the Anti-Angle Grinder Bike Lock. Fast Shipping, Worldwide Returns. D Locks, Chain Locks, Anchors, Z Locks, Folding Locks & More
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Reviews (20)
Excellent service
Excellent service. Kept me updated all the way. , using DHL couriers . The lock I bought is HIPLOK DX1000 for my motorcycle , fits over my front wheel no problem. Can leave the bike with confidence with a combination of other locks I use . 👍 would definitely recommend this lock
Unreal service
Unreal service, shipped lightning fast, and so in need here in Southern California. Being able to deploy to the frame & rear wheel alone is enough to deter any potential thief. Trust me, I have had physical altercations regarding my high-end road bikes. I also suggest placing your bike in its highest gear to prevent quick departure as well. Cheers!
Hiplok couldn’t do enough to help me…
Hiplok couldn’t do enough to help me regarding the Airlok I am delighted and reassured to own/use. Sort of customer care that rarely see, a great brand and a great team to back up the great products. I will champion them even more so now. Don’t hesitate to buy….. you’ll be glad that you did.
Amazing lock and very solid but with a heavy price tag to match a heavy lock but also a…
Amazing lock and very solid but also a very heavy lock for your bike okay it’s acceptable to withstand the grinder and needs to be heavy duty but damn it’s a heavy lump,Other than that I was given a 10% off the rrp but that was for accessories and not the main lock item self which was £299.00..Other than that it makes you feel confident parking the bike anywhere suitable to take the lock and around the bike frame
A new proud owner of a secure Hiplok lock and cable
I was encouraged by my local police service to register my tri-bike and consider upgrading my security. So searched online and found Hiplok. Plenty of choice and able to select the most suitable for my needs. I ordered on Wednesday and received my new lock and cable on Friday. Excellent service by Hiplok and DHL - kept well informed. I then registered my lock with Hiplok which was very easy and straightforward. Quality is excellent for the DX lock and cable. I consider it value for money. No hesitation to recommend Hiplok to others from my experience.
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About hiplok.com
Innovative, Award-Winning Bike Locks that are Easy to Carry. Home of the Anti-Angle Grinder Bike Lock. Fast Shipping, Worldwide Returns. D Locks, Chain Locks, Anchors, Z Locks, Folding Locks & More
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Technology Stack
hiplok.com uses 25 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
AWS CloudFront, Cloudflare
Push Notifications
Pusher
Email Marketing
Klaviyo
Traffic & Audience
hiplok.com receives approximately 104.0K monthly visitors and ranks #303,404 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 1:31 on the site.
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