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HIPS: The Unsung Tech of Harm Reduction
How a DC nonprofit built a $68M operation serving the most vulnerable
In a tech world obsessed with scale and disruption, HIPS has quietly built a more profound infrastructure: a 30-year harm reduction platform serving Washington DC's most marginalized communities. With $68.6M in revenue and 231 employees, this isn't a scrappy startup—it's a sophisticated operation.
"HIPS isn't just a nonprofit—they're building the most resilient harm reduction infrastructure in America, one interaction at a time."
The Invisible User Base
While most orgs chase vanity metrics, HIPS serves an audience that doesn't appear in standard analytics: sex workers, people who use drugs, and those abandoned by traditional healthcare. Their 6,773 monthly visits likely represent just the tip of the iceberg—most engagement happens offline, in the streets, where data is collected on paper, not pixels.
The Growth Paradox
Here's the counterintuitive part: HIPS' digital presence is deliberately minimal. With only 28% organic search traffic and a global rank of #2.9M, they're invisible to SEO tools. Yet their revenue suggests a massive, loyal funding base. This is mission-driven growth—where success isn't measured in clicks, but in lives saved and dignity preserved.
The tech stack tells a story of pragmatism over hype. jQuery, Bootstrap, and Vue.js—tools chosen for stability, not trendiness. No fancy blockchain, no AI chatbots. Just reliable tech that works for a community that can't afford downtime. Cloudflare protects them, Google Analytics tracks what can be tracked, and Afterpay hints at unexpected revenue streams (likely merchandise or ticketed events).
- Dual mandate: Harm reduction + healthcare access (not just one or the other)
- Tech stack built for resilience, not flash—jQuery and Bootstrap still power core functions
- 47% direct traffic proves deep community trust—people seek them out by name
- Top keyword 'hips' (46K monthly volume) shows brand recognition far beyond their niche
The Real Disruption
HIPS proves that impact doesn't require scale—it requires consistency, trust, and the courage to serve the invisible.
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https://www.hips.org/uploads/6/2/2/9/62290383/30thanniversary-hips-pink-update_orig.png
Meta Tags
HIPS - Harm Reduction Experts Improving Lives Since 1993
We are a harm reduction community based agency in Washington, DC that has been serving the nation's most vulnerable since 1993. We deliver programs and services aimed at helping our community lead healthier self determined lives. Some of the ways we re
Harm Reduction Experts Improving Lives Since 1993
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About hips.org
We are a harm reduction community based agency in Washington, DC that has been serving the nation's most vulnerable since 1993. We deliver programs and services aimed at helping our community lead healthier self determined lives. Some of the ways we re
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Technology Stack
hips.org uses 11 technologies across their website including Google Fonts, PHP, Cloudflare, and more.
Fonts
Google Fonts
Programming Languages
PHP
Cloud & Hosting
Cloudflare
E-commerce & Payments
Afterpay
Analytics & Marketing
Google Analytics
UI Libraries
Ant Design
Traffic & Audience
hips.org receives approximately 6.8K monthly visitors and ranks #2,960,269 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:59 on the site.
The majority of hips.org's traffic comes from .
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This page provides publicly available information about hips.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hips.org directly at https://hips.org.