HireQuest's 75 employees support a network of franchisees who own the local relationships. This hybrid model lets them scale without massive capital expenditure. The 59% direct traffic isn't from SEO hacks—it's from contractors who memorized hirequest.com because their local franchisee delivered reliable work. That's a moat no algorithm can easily replicate.

Here's the anomaly: 96.8% of traffic comes from 'undefined' countries. This isn't a data glitch—it's likely domestic traffic misclassified by analytics tools, or a sign their franchise model creates fragmented international presence. The real story? 'Temp agencies near me' (3,580 monthly searches) drives their core business, but they rank for 'hirequest' (760 searches) with near-perfect brand recall.