hirestreetuk.com
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Hirestreet: The UK's Fashion Rental Machine
How a small team is disrupting fast fashion with 100K monthly visits
In a world drowning in fast fashion waste, Hirestreet isn't just renting dresses—it's renting a new business model. With 99,439 monthly visits and a laser focus on occasion wear, they've built a £1.5M revenue engine on the premise that you don't need to own the look to own the room.
"They're not competing with ASOS—they're replacing the wardrobe for one night."
The Occasion-Wear Specialist
Hirestreet's keyword data reveals their genius: they own the 'occasion wear' niche. Search for 'lavish alice burgundy dress' (180 monthly searches) or 'self portrait dress rental' (180 searches), and Hirestreet dominates. They're not trying to be everything to everyone—they're the go-to for weddings, galas, and events. This surgical focus turns a crowded fashion market into a defensible moat.
The Growth Playbook
With 43% organic traffic and 38% direct traffic, Hirestreet has built a sustainable acquisition engine. The 11-person team achieves 99K monthly visits—nearly 9K visits per employee. That's efficiency most SaaS companies would envy. Their social presence (TikTok, Instagram, Facebook) fuels discovery, while the 757 Trustpilot reviews build the trust required for a high-consideration purchase like renting a $200+ dress.
- Niche dominance: Owns the 'occasion wear' keyword cluster with 170-180 monthly searches
- Efficiency at scale: 9K monthly visits per employee in a capital-light model
- Social proof engine: 757 Trustpilot reviews driving conversion in a trust-sensitive category
- Tech stack agility: Modern stack (Tailwind, PWA) enabling rapid iteration on a lean team
The Trustpilot score of 3.7/5 tells a nuanced story. For a rental model—where fit, condition, and delivery timing are critical—it's solid but not exceptional. This suggests an opportunity: improve logistics and quality control to push toward 4.5+, which would dramatically increase LTV and referral rates. The 11-person team size indicates they're at an inflection point—likely preparing for either a funding round or geographic expansion.
The Verdict: A Niche Worth Renting
Hirestreet proves that in fashion rental, specialization beats scale. They're not building the next Zara—they're building the last dress you'll ever need to buy.
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Rent Dresses and Women's Clothing for Every Occasion | Hirestreet
Rent Dresses For All Occasions — The UK’s Leading Fashion Rental Platform - Hire From over 100 UK and International Brands. Cut costs, not style. Rent your next look from the UK's Leading Fashion Rental Platform.
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Reviews (20)
They are always super helpful
They are always super helpful, dresses are always great quality and condition. I’ve never waited longer than a couple hours for a reply to my emails. They are now the only hire company I use as so much better than any of the others. So easy to use.
Hi Kirstie Thank you so much for this lovely review! We’re so happy to hear how helpful you’ve found our team and that the dresses and service have consistently met your expectations. It truly means a lot to be your go-to hire company. Hirestreet xx
Oh my gosh FAB FAB FAB!
Oh my gosh! Fab fab fab! Excellent clothes. The Best Ever Customer Service. Found the most amazing dresses for a Wedding. Just order and don’t forget their £10 sales (my guilty secret no more) - just run don’t walk! Thanks again x
Hi Lisa-Jayne, Thanks so much for your fab review and we are thrilled to hear you've loved shopping our £10 End of Year sale Love, Hirestreet xx
Love Hirestreet!
Initially tried Hirestreet for a wedding as I was sick of buying news dresses to only wear them once. Have since used them several times and even bought 5 outfits to rotate over the Christmas holidays and parties. It takes the stress out and means can try different styles. Any time I have had an issue or a query, Customer service get right back to me. Obviously, make sure to read the instructions about not taking off the black ribbon until you have checked it over. Some really unique pieces that I have ended up paying to keep too.
Hey there, Thanks so much for your lovely words and review, we are so pleased to hear you've enjoyed renting and often opting to keep your choices! Looking forward to seeing what you choose next! BW Hirestreet xx
Wrong size sent
Ordered a size 14 dress, correct dress arrived next day but was not a size 14. Contacted the company and Charlotte responded quickly asking for more information. Less than 24 hours after raising the issue it was resolved. Although the dress was unusable the quality was excellent. I would use again without hesitation- based on the service recieved.
Hi Manfa, Thank you for taking the time to leave a review. We’re really sorry that the incorrect size was sent initially - this certainly isn’t the experience we aim to provide. That said, we’re glad to hear that Charlotte was able to resolve the issue quickly and that you were happy with the quality of the dress and the service you received. Your understanding and patience means a lot to us, and we truly appreciate your willingness to use Hirestreet again. Thank you for your feedback, and we hope to provide you with a seamless experience next time. BW Hirestreet xx
Hirestreet’s customer service is second…
Hirestreet’s customer service is second to none – they respond quickly, offer practical solutions and always go out of their way to help. It’s also fantastic to have a platform tackling fast fashion’s waste by letting you rent clothes instead of buying new, which makes it easy to refresh your wardrobe more sustainably. Plus, there’s a great range of items to choose from and, as I said, BRILLIANT customer service.
Hi Lara, Thanks so much for your feedback and review. We are thrilled to read your comments and hope to see you return soon! BW Hirestreet xx
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About hirestreetuk.com
Rent Dresses For All Occasions — The UK’s Leading Fashion Rental Platform - Hire From over 100 UK and International Brands. Cut costs, not style. Rent your next look from the UK's Leading Fashion Rental Platform.
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Technology Stack
hirestreetuk.com uses 25 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
hirestreetuk.com receives approximately 99.4K monthly visitors and ranks #237,376 globally. The website has a bounce rate of 44% with visitors viewing an average of 7.6 pages per visit. Users spend an average of 1:21 on the site.
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