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Hitachi: The $7B Pivot From Hardware to Digital Brains
How a 110-year-old industrial giant is betting everything on Lumada and IoT
Hitachi.com isn't just a corporate homepage—it's the digital command center for a 110-year-old Japanese giant attempting one of the most ambitious industrial pivots in modern history. While most legacy manufacturers are still talking about digital transformation, Hitachi is selling it as a $7.1B service.
"Hitachi stopped competing with Siemens and started competing with Salesforce. That's the real pivot."
The Lumada Bet
Here's what makes Hitachi.com fascinating: it's not selling trains, power plants, or air conditioners—it's selling 'Lumada,' their IoT platform that connects everything. The site's 44% organic traffic comes from enterprises searching for industrial AI solutions, not consumer electronics. They're betting that data + OT + IT = sustainable future, and the website is their conversion funnel for the C-suite.
The Traffic Paradox
With 657K monthly visits and a global rank of #75K, Hitachi.com punches below its weight for a $7B company. But the traffic quality is elite: 37% direct traffic means decision-makers are typing 'hitachi.com' directly into their browser. Compare that to the 4% from undefined countries in their analytics—someone needs to fix their geotagging, but the core message is landing with the right buyers.
The tech stack reveals the story: jQuery and Bootstrap for legacy stability, but Swiper and Lazy Loading for modern UX. They're running Google Analytics, GTM, and LinkedIn Insight Tag—this is a B2B lead generation machine disguised as a corporate site. The 2.6 Trustpilot score from 4 reviews is noise; this isn't selling to consumers, it's selling to governments and Fortune 500s.
- Keyword strategy is bilingual dominance: 'Hitachi' (89K searches) and '日立製作所' (33K) capture both Western and Japanese enterprise buyers
- Hitachi Careers drives 4K monthly searches—talent acquisition is a core funnel, not an afterthought
- Backlink profile of 1.8M suggests aggressive content marketing and PR spend
- Leadership team spans from CEO Toshiaki Higashihara to Zero Carbon officers—environmental consulting is now a sales wedge
Hitachi.com is a $7B seed stage startup
110 years of history, but they're raising the next generation of industrial software revenue. The website is their pitch deck.
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5 keywordsHow is Hitachi's SEO?
Open Graph Image
https://www.hitachi.com/content/dam/hitachi/common/image/og/og_hitachi_logo.png
Meta Tags
Home : Hitachi Global
Official website of Hitachi, Ltd. Hitachi drives Social Innovation Business, creating a sustainable society with data and technology. We will solve customers' and society's challenges with Lumada solutions leveraging IT, OT (Operational Technology) and products.
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Hitachi
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Reviews (4)
Peggiore non poteva ESSERE. Hitachi 32HAK4250 é un prodotto SCHIFO SO!
Peggiore non poteva ESSERE. Hitachi 32HAK4250 é un prodotto SCHIFOSO! Solo superato per il PESSIMO servizio HITACHI. Una TV quasi senza essere stata usata, d'improvviso appare una dicitura tipo MEMORIA ESAURITA che non permette fare NIENTE, né con il telecomando, né con il bottone. Nemmeno un reseat di fabbrica. VERGOGNA, VERGOGNA, VERGOGNA. Mai più comprerò un prodotto HITACHI. SCHIFO SUPREMO! Non è solo per i soldi buttati, ma mi vien da piangere pensando di rottamare o dargli a martellate (dalla rabbia) una TV Nuova, solo por un software volgarmente DEFICIENTE. E poi si parla d'inquinamento, spreco, eccetera! Chi permette ciò, merita la galera!
Te van a arruinar
Me siento completamente defraudado por Hitachi y su servicio de atención al cliente en España. Mi bomba de calor se averió estando aún en garantía, y aunque fue reparada, volvió a fallar solo unos meses después de que la garantía expirara. Ahora me exigen pagar entre 4.000 y 5.000 euros simplemente para actualizar el software. Y mientras tanto, no tengo agua caliente en casa. La respuesta de la empresa ha sido arrogante, fría y poco profesional. El correo que recibí ni siquiera estaba firmado. Por la dirección de email, deduzco que me estaba atendiendo Jose Antonio Maestro Elena, pero no tuvo ni la cortesía básica de presentarse. El tono del mensaje fue seco y nada empático: ni una disculpa, ni una propuesta de solución, solo una factura desorbitada y cero humanidad. Hitachi tuvo la oportunidad de actuar con responsabilidad: ofrecer una ayuda, cuidar su imagen como empresa y no dejar tirado a un cliente. Pero prefirieron lavarse las manos, dejando a alguien sin agua caliente y con un presupuesto inasumible. No todo el mundo puede permitirse pagar 5.000 euros para reparar un sistema que ya ha fallado antes, y encima con la incertidumbre de que pueda volver a fallar en cualquier momento. Esta experiencia demuestra una falta total de responsabilidad y compromiso por parte de Hitachi. Si buscas fiabilidad, seriedad y un buen servicio postventa, recomiendo que busques otra marca.
TV con fallos y servicio técnico nefasto
TV de mala calidad con fallos constantes y cuyo sistema operativo deja de funcionar a los 3 años. El servicio técnico no da respuesta después de dos semanas. Optamos comprar otra TV pero nunca más compraremos nada de Hitachi.
El mando hitachi se estropea al año
El mando hitachi se estropea al año, no sirve cambiar pilas. Con la nueva actualizacion el tv se queda bloqueado y se ha de reiniciar.
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About hitachi.com
Official website of Hitachi, Ltd. Hitachi drives Social Innovation Business, creating a sustainable society with data and technology. We will solve customers' and society's challenges with Lumada solutions leveraging IT, OT (Operational Technology) and products.
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Technology Stack
hitachi.com uses 12 technologies across their website including OneTrust, Marketo, LinkedIn Insight Tag, and more.
Privacy & Consent
OneTrust
Marketing Automation
Marketo
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
Traffic & Audience
hitachi.com receives approximately 657.0K monthly visitors and ranks #75,201 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:36 on the site.
The majority of hitachi.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about hitachi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hitachi.com directly at https://hitachi.com.