hitta.se
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Hitta.se: The Swedish Data Monopoly
10M monthly visits, 1.3/5 stars, and a stranglehold on Swedish personal data
In a country obsessed with privacy, Hitta.se has built a $23M empire by making every Swedish citizen publicly searchable. It's the digital equivalent of the phonebook—except you can't opt out, and 10 million Swedes visit it every month.
"They don't sell data—they monetize the access to it. That's the Swedish privacy paradox in action."
The Traffic Monopoly
Hitta.se captures 93.9% of its traffic from Sweden alone. The top keyword? Simply 'hitta' (50K monthly searches)—a brand so dominant it's become a verb. When Swedes need to know 'vem ringde' (who called), they don't search Google—they search Hitta. The 66% organic search traffic reveals a moat built on SEO dominance and national trust.
The 1.3-Star Paradox
With 243 Trustpilot reviews averaging 1.3/5 stars, Hitta.se faces a brutal reality: users love the utility but hate the invasiveness. The disconnect is stark—10M monthly users, yet a reputation crisis. This isn't a product problem; it's a privacy ethics problem. For founders, this is a masterclass in how data monopolies can thrive despite user backlash.
Hitta.se operates in the 'reference materials' industry, but that's a misnomer. It's a data aggregation engine powered by public records, telecom partnerships, and relentless web scraping. With 113 employees generating $205K revenue per head, it's leaner than most SaaS companies. Their tech stack—Next.js, Tailwind, Vite—suggests modern frontend engineering, but the real moat is data access, not code.
- API access available ([email protected]) but tightly controlled—enterprise revenue stream
- PWA implementation hints at mobile-first strategy for on-the-go reverse lookups
- Privacy page exists, but user control is minimal—opt-out is complex, not simple
The Swedish Data Kingpin
Hitta.se proves that in small, privacy-conscious markets, data monopolies can still win—by making themselves indispensable, not invisible.
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5 keywordsHow is Hitta's SEO?
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Hitta.se | Privatpersoner och Företag i Sverige
Gratis nummerupplysning. Sök företag, personer och platser. Hitta telefonnummer, adresser, företagsinfo mm.
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Reviews (8)
This is the worst of the worst
This is the worst of the worst, this is a scam i wonder how the law allows them to operate in sweden, dear business owner, dont waste your money it is a scam, try and ask them for one month trial, and guess what they dont that have because there is no results whatsoever ,and they clearly know you will not be continuing so they put you onto this annual plan that they say its binding, and just keep on taking your money, for no results, i repeat myself this is a scam, you will not get any results ,customers or leads from them, pay google ads or facebook ads
Hitta has failed to provide services…
Hitta has failed to provide services that they have promised me while they were initially forcing me to sign the agreement with us. They forced me to sign the agreement while I was in the call with them, without providing sufficient time to know terms and conditions. I have feeling that they have forcefully get my signature via bank id to pay to get thier useless service for 12 months.
Hi, Thank you for sharing your experience. We’re truly sorry to hear that you feel the process hasn’t been handled properly — it’s absolutely not our intention for any customer to feel pressured or receive anything other than what was promised. We genuinely want to make sure you get the service you were promised and the help you need. We’ve requested more information about your case through Trustpilot so that we can contact you directly. You are also very welcome to reach out to our customer service by email or phone, and we’ll do our best to assist you as soon as possible. You can find our contact details on your agreement or invoice from us. Kind regards, The Hitta.se Team💙
Scam company
Scam company. Don’t not answer to nova karolidou. I have been dealing with hitta.se for a week, telling them to cancel my account that I never wanted with them that I was scammed into, even when I don’t speak or read Swedish, I called the lady nova karolidou and told her on the day she first contacted me that I didn’t want to sign up but she assure me we had no contract until I emailed them saying I didn’t want to go forward with the advertising, which she then replied that they have already locked me in for a 1 year contract… after multiple emails and a bad review I wrote she then contacted me and asked if I took down the review that she would cancel my contact free of charge. And with her permission I asked her if it was okay to record her saying that she would cancel the contract for free. And now they have sent me an invoice for 1200+ kr
Hi, We are truly sorry to hear about your experience. All agreements with Hitta.se are confirmed through BankID where the contract details are clearly stated, but we understand that this situation has caused you concern. Our ambition is always to be transparent and to ensure that our customers feel well informed. Our customer service team is here to support you in a professional and friendly manner. We would very much like to review your case in detail – please contact us via email or by phone so we can assist you further. Best regards, Teamet på hitta.se 💙
these are just scammers
these are just scammers
Hej Miroslaw. Tack för din feedback, självklart ska vi hjälpa dig med detta. Jag skickar efter en förfrågan med dina kontaktuppgifter så att vi kan hjälpa dig vidare. Allt gott, Teamet på hitta.se 💙️
I got multiple calls from them about…
I got multiple calls from them about taking services for company and I denied many times. After many attempts of calls, I accepted their offer for one year but It was just waste of money and time. They just perfect for sending invoice and don’t need anything else. I called them, if you not solve my concerns, I will not pay the invoice but the person on call harassed me about debt collection. On 26th April, I told him I want someone who can solve my issues but still after a month, no one bothered to call or reply on email. Just got prompt emails and then no one responded. They can call you when you will not pay the invoice only. Bullish company and beware of them. Company name is: Asim Mushtaq (941029-1299) After subscribing the service for 9 months, no one called me from this useless platform. I sent you details of me and kindly, remove my name from any future contracts and also my contact number. If I got call from you, I will contact to the police.
Dear Asim. Thank you for the call. We sincerely apologize for the inconvenience and frustration you have experienced with our services. We understand how upsetting it can be when expectations are not met. We have reviewed our most recent call with you, and we apologize if you felt that you did not receive adequate assistance. I respect your decision if you do not want our help any further, even though we want to find a solution. Your feedback is incredibly valuable to us, and we take your concerns very seriously. Best regards, Teamet på Hitta.se 💙️
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About hitta.se
Gratis nummerupplysning. Sök företag, personer och platser. Hitta telefonnummer, adresser, företagsinfo mm.
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Technology Stack
hitta.se uses 16 technologies across their website including Leaflet, Amazon Web Services, AWS CloudFront, DoubleClick Floodlight, and more.
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Leaflet
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Amazon Web Services, AWS CloudFront
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Traffic & Audience
hitta.se receives approximately 10.6M monthly visitors and ranks #4,010 globally. The website has a bounce rate of 42% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 2:01 on the site.
The majority of hitta.se's traffic comes from undefined, undefined, .
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This page provides publicly available information about hitta.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hitta.se directly at https://hitta.se.