Roadside assistance is a fragmented, analog nightmare—until Hlpy. This Italian startup isn't just fixing flat tires; they're building the operating system for the entire European towing industry, digitizing everything from dispatch to payment.

"Hlpy isn't selling towing; they're selling certainty in an industry defined by chaos and opaque pricing."

The SEO data reveals a fascinating split. While they rank for branded terms like 'hlpy' (310 volume), they are fighting for relevance against generic giants like 'arval' (48k volume) and even 'helpy' (14k volume). Their direct traffic accounts for 53% of visits—suggesting strong brand recall among commercial clients rather than casual consumers searching for a one-time tow.

• B2B2C Model: Captures value from both enterprise fleets and individual drivers.
• EV Ready: One of the few roadside platforms with dedicated EV charging solutions.
• Full Stack Control: Handles everything from the app interface to the physical repair.
• European Ambition: Managing Director International suggests a cross-border expansion strategy.