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Hnry: The Tax Automation Engine for Freelancers
How a 170-person team built a $39M revenue business by killing tax complexity for sole traders.
For millions of freelancers, tax season isn't just a deadline—it's a recurring anxiety attack. Hnry saw this friction and didn't just build software to manage it; they built a financial infrastructure to eliminate it entirely. This isn't just bookkeeping; it's automated financial compliance.
"Hnry doesn't help you calculate tax; it pays and files it for you, turning a complex liability into a simple line item."
The Solopreneur's Safety Net
Hnry targets the 'solopreneur' economy—freelancers, contractors, and sole traders who lack the overhead for accountants but the complexity of tax returns. By handling PAYE, NI, and Self-Assessment automatically, they remove the administrative burden that typically costs freelancers 10-15 hours per quarter. Their 170-person team is likely split between engineering (automating compliance logic) and customer support (handling edge cases), a ratio critical for trust-based financial services.
The Revenue Engine
With $39.3M in revenue, Hnry has achieved significant scale without the typical VC funding announcements found on their profile. This suggests a sustainable, revenue-led growth model. In the fintech world, where burn rates are often sky-high, Hnry's ability to generate nearly $40M implies a massive user base paying a subscription or percentage fee. They aren't just chasing growth; they are monetizing compliance.
The technology stack reveals a modern, web-first approach. They utilize Tailwind CSS and DaisyUI for rapid UI development, ensuring a consistent, accessible interface across their client portal. The presence of PWA (Progressive Web App) technology indicates a strategic move to make their service installable and offline-capable—crucial for freelancers working from coffee shops or remote locations without stable internet. They aren't building native apps; they are building the web as an app.
- Automated Tax Filings: No manual forms; data flows directly from invoices to tax authorities.
- Global Footprint: Operating in the UK and New Zealand, navigating two distinct tax regimes.
- Technical Leadership: A strong engineering core led by James Fuller (CEO) and multiple Technical Owners.
- Social Proof: Active on Twitter, LinkedIn, and Instagram, building a community around financial literacy.
The Silent Giant of Freelance Finance
Hnry proves that boring, regulated industries are ripe for disruption when you automate the pain points.
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Freelancer tax payments and filings | Hnry - never think about tax again!
Hnry automatically pays and files taxes for sole traders, so they never have to think about tax again!
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About hnry.co
Hnry automatically pays and files taxes for sole traders, so they never have to think about tax again!
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