hoban.com.au
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HOBAN: Australia's 60-Year Recruitment Titan
A $135M revenue machine built on human connection and digital transformation
In a market saturated with gig economy platforms and AI-driven job boards, HOBAN Recruitment is an anomaly: a 60-year-old legacy player generating $134.9M annually by refusing to let technology replace human judgment. They aren't just filling seats; they are the infrastructure of Australia's workforce.
"HOBAN proves that in recruitment, scale isn't about automation—it's about systematizing human expertise."
The Traffic Paradox
With 26,102 monthly visits, HOBAN's traffic volume is modest compared to global giants. Yet, their traffic quality is elite. A staggering 50% comes from organic search, and direct traffic accounts for 37%. This indicates a brand that doesn't rely on paid acquisition; clients type 'hoban' directly into the browser. The search term 'hoban' alone commands 1,200 monthly searches, suggesting high brand recall in a fragmented industry.
Tech Stack: The Hybrid Engine
HOBAN's tech stack reveals a pragmatic approach. They leverage Tailwind CSS and Bootstrap for rapid UI development, while jQuery remains present—likely in legacy systems. More importantly, they deploy Clarity (Microsoft's analytics) alongside Google Analytics and Tag Manager. This dual-layer tracking suggests a company obsessed with user journey optimization, likely trying to bridge the gap between their digital front-end and manual back-end processes.
The executive team structure is telling. With Alison Watts as CEO and Andrew Brooke as Chief Commercial Officer, the leadership focuses on commercial strategy and operational scale. However, the presence of roles like 'Customer Service Officer / Team Leader' and 'Business Support Officer' in the key people list highlights that HOBAN's core value proposition remains deeply human. They haven't abstracted away the frontline worker.
- Legacy Authority: Operating since the 1960s, they have pre-digital relationships that data cannot replicate.
- Niche Domain Authority: Ranking for 'hoban recruitment pty ltd' and 'hoban offie' (likely a typo for 'office') shows dominance in specific verticals.
- Social Integration: Active on LinkedIn, Facebook, and Instagram, targeting both corporate clients and blue-collar candidates.
The 'Unsexy' Billion-Dollar Playbook
HOBAN isn't chasing Silicon Valley valuations. They are building a cash-flow-positive moat through regional dominance and brand trust.
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https://www.hoban.com.au/app/uploads/2023/03/247.svg
Meta Tags
Home | HOBAN Recruitment
Looking for staff? Looking for work? The right people, whenever and wherever you need them. 24/7 Service Resourcing while others sleep 14 Offices Australia wide & part of a global network 20,000 + Placements PA, with a database of over 800,000 candidates OUR SERVICES HOBAN has deep experience creating recruitment solutionsacross a wide range of...
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About hoban.com.au
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Technology Stack
hoban.com.au uses 21 technologies across their website including UserWay, Vimeo, YouTube Embed, Font Awesome, Adobe Fonts, and more.
Accessibility
UserWay
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
hoban.com.au receives approximately 26.1K monthly visitors and ranks #663,440 globally. The website has a bounce rate of 32% with visitors viewing an average of 7.6 pages per visit. Users spend an average of 1:53 on the site.
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