hoburne.com
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Hoburne: The UK's Underdog Holiday Giant
How a 75-year-old caravan park operator quietly dominates the UK market
While travel tech startups burn cash chasing global dominance, Hoburne quietly generates $75M annually from a simple, proven model: family holidays in caravans, lodges, and cottages across the South and South West of the UK. This isn't a flashy startup—it's a 75-year-old institution that understands the British holiday better than anyone.
"Hoburne doesn't need to be trendy—it needs to be reliable. And reliability pays."
The Family Holiday Fortress
With 117,135 monthly visits and 62% coming from organic search, Hoburne has built a moat through brand recognition. The top search terms aren't generic travel queries—they're 'hoburne bashley' (600 searches) and 'hoburne holidays' (670 searches). These aren't tourists browsing options; these are loyal customers returning to a trusted brand. The 270 employees serve a business that's fundamentally local—97.2% of traffic comes from the UK itself.
The Unscaled Tech Stack
Hoburne's tech stack tells a story of pragmatic evolution rather than disruption. They use OpenCart for e-commerce, Google Analytics for tracking, and Tailwind CSS for styling—tools that are functional but not cutting-edge. No fancy AI recommendations, no complex booking engines. This is a company that understands its audience: families who want to book a caravan holiday without friction. The stack is lean, reliable, and focused on conversion over innovation.
The company's leadership reflects its operational focus. CEO Jim Forward, CFO Lee Davison, and heads of IT, golf, and finance form a team built for execution, not fundraising. They're not chasing Series B rounds—they're managing 270 employees and $75M in revenue through a model that's been proven over decades. The Trustpilot rating of 3.2/5 suggests room for improvement, but it's a realistic score for a mass-market travel business.
- Dominates UK regional tourism with 97.2% domestic traffic
- 62% organic traffic shows strong brand equity and SEO
- Top keywords are branded—customers search for Hoburne specifically
- Uses battle-tested tech (OpenCart, Google Analytics) over trendy stacks
- 75-year heritage creates trust that startups can't replicate overnight
The Anti-Startup Success Story
Hoburne proves you don't need venture capital or global expansion to build a $75M business. Sometimes, owning a niche and executing flawlessly is the real competitive advantage.
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Meta Tags
UK Holiday Parks | Self-Catering Holidays & Touring
Check our latest offers on family holidays in caravan, lodge or cottage accommodation in the South & South West of the UK.
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Reviews (20)
Accommodation was excellent
Accommodation was excellent, staff were helpful and friendly, plenty for the grandchildren to do. A couple of things to disappoint was that if you didn’t pay for water activities then you had to leave the pool, at least 30 children had to leave the pool to accommodate 2 kids using kayaks also granddaughter saved all the tickets she won until last day only to be told that they had run out of prizes for her to purchase, she spent £40 of her own money over the week only to be told there was nothing left to spend her tickets on
Absolutely incredible customer service…
Absolutely incredible customer service from Hannah Hiscott that has gone above and beyond for my husbands booking having to be changed at the last minute, due to changes with a work situation. Did not expect to be able to change with such each two days before the original visit and to be be so empathetic to the situation, by simply changing the date over to the following week and as goodwill refunding the difference back as the new date is cheaper. Hannah you are a credit to Hoburne and we cannot thank you enough for your help, understanding and human touch. You were so warm and friendly over the phone this morning as well and prompt to reply to the email about it and amendments. Amazing, thank you again ❤️
Visited twice this year
I've stayed at Hoburne "Park" (Christchurch) and Hoburne Cotswold this year, and enjoyed both. At Park there's a great dog field, which is missing from Cotswold - maybe that could be a future improvement? But the entertainment at Cotswold is great fun, and the staff are without exception helpful and friendly! A particular shout out to Jude for a wonderful "Wind-down Wednesday" performance, and El who was just brilliant with my friend's son when he got bored - she knelt on the floor and read to him while they ate their dinner! The location of both parks is also great, and both times our accommodation was better than expected. We will definitely be back.
Fantastic site
Fantastic site, really well kept. All staff are very friendly and welcoming with lots of activities for the kids going on. We love locally and spend a lot of time here, we like the bar and food is always lovely. Big TV screen to watch games in a relaxing atmosphere, bar staff are great... would highly recommend.
We have just changed our holiday Accommodation.
We have just changed our holiday accommodation. With the help of Nikki. She was absolutely Brilliant very friendly and helpful. We can't thank Hoburne enough for employing Great Friendly Staff.
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About hoburne.com
Check our latest offers on family holidays in caravan, lodge or cottage accommodation in the South & South West of the UK.
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Technology Stack
hoburne.com uses 16 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, Cookiebot, and more.
Fonts
Font Awesome, Adobe Fonts
Security
reCAPTCHA
Privacy & Consent
Cookiebot
Scheduling
Calendly
Reviews
Feefo
E-commerce & Payments
OpenCart
Traffic & Audience
hoburne.com receives approximately 117.1K monthly visitors and ranks #312,420 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:47 on the site.
The majority of hoburne.com's traffic comes from undefined, .
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This page provides publicly available information about hoburne.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hoburne.com directly at https://hoburne.com.