hocalwire.com
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Hocalwire: The Newsroom OS You Didn't Know You Needed
A $4.2M revenue bootstrapped player tackling the unsexy backend of modern journalism
While everyone chases the next social media app, Hocalwire is quietly building the operating system for the newsrooms of tomorrow. They're not trying to be the next Medium; they're trying to be the backbone of every local newspaper's digital transformation.
"They're not selling software; they're selling survival for legacy media companies drowning in digital chaos."
The Reporter-First Approach
Hocalwire's core thesis is simple: newsrooms are drowning in process. With only 36 employees and $4.2M in revenue, they've proven that focusing on reporter management and newsroom workflows is a viable niche. Their client list isn't public, but their 19.8K monthly visits suggest they're targeting mid-market publishers who can't afford enterprise solutions like WordPress VIP but need more than Substack.
The AI/ML Differentiator
While most CMS platforms are still playing catch-up with basic SEO, Hocalwire is already talking about AI, ML, and automation. This isn't just buzzword bingo—they're building for a future where newsrooms are leaner and automation handles the grunt work. Their tech stack (Tailwind, Bootstrap, jQuery) might seem dated, but it's stable and battle-tested for their specific use case.
The most telling data point? Their top keyword is 'url' with 165K monthly searches. This suggests either a massive SEO gap or that they're still figuring out their brand positioning. However, 'hocalwire' itself gets 150 monthly searches—small but growing, and 'hocalwire cms' gets 90. For a bootstrapped player in a niche B2B space, this is respectable traction.
- They're solving the 'unsexy' backend problems that big platforms ignore
- Their AI/ML focus positions them ahead of legacy CMS competitors
- With $4.2M revenue and 36 people, they're capital-efficient
- They're not chasing VC funding—this is a sustainable business
The Quiet Giant in Newsroom Tech
Hocalwire proves that boring B2B infrastructure can be a $4M+ business without a single viral moment. For founders building in media tech, this is your playbook: find the unsexy pain point, stay lean, and let revenue compound.
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Reporter Management | Digital Newsroom CMS | Digital Publishing Solutions by Hocalwire
Web based Digital Publishing solution for the 21st century , focusing on #NewsroomProcess, #ReporterManagement, #Monetization, #CMS, #Automation , #AI, #ML and more from Hocalwire. A team of Process & Media Experts.
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About hocalwire.com
Web based Digital Publishing solution for the 21st century , focusing on #NewsroomProcess, #ReporterManagement, #Monetization, #CMS, #Automation , #AI, #ML and more from Hocalwire. A team of Process & Media Experts.
Company Overview
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Technology Stack
hocalwire.com uses 16 technologies across their website including Font Awesome, Google Fonts, DoubleClick Floodlight, Google Ads, Tawk.to, and more.
Fonts
Font Awesome, Google Fonts
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Tawk.to
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Web Standards
Twitter Cards, RSS
Traffic & Audience
hocalwire.com receives approximately 19.8K monthly visitors and ranks #1,367,600 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:02 on the site.
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