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hofy.co
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Hofy: The Invisible Infrastructure of Remote Work
How a 122-person company is quietly solving the $10B logistics nightmare for distributed teams.
The remote work revolution created a new, invisible class of infrastructure: the logistics of getting a $2,000 MacBook to a developer in Lisbon, a monitor to a designer in Bali, and a standing desk to a PM in Prague. Hofy isn't just shipping boxes; they're the operating system for distributed hardware.
"Hofy solves the unsexy, multi-billion dollar problem that every remote-first company faces but hates admitting: hardware logistics at scale."
The $10B Logistics Gap
While SaaS companies dominated the remote work narrative, physical infrastructure was left behind. Hofy identified the gap: companies spend 15-20% of their IT budget on logistics, procurement, and lifecycle management. With $17.1M in revenue, they're capturing a slice of a market that's growing exponentially as hybrid work becomes the permanent default.
The Silent Workforce Problem
Hiring a remote employee is easy. Equipping them is a nightmare. Hofy's model turns capital expenditure into operational expense with a single click. No more employees expensing chairs or IT teams managing spreadsheets of serial numbers across 50 countries. They've built the 'AWS for physical hardware'—on-demand, globally distributed, and fully managed.
The company's tech stack reveals a modern, product-led approach: Tailwind CSS and Vite for rapid iteration, GSAP and Lottie for smooth UX, and Google Analytics for data-driven growth. But the real moat isn't the code—it's the global supply chain partnerships and reverse logistics network that turns a $5,000 desk into a recoverable asset, not a sunk cost.
- Global procurement & delivery in 190+ countries
- Automated device lifecycle management (deploy → retrieve → refurbish)
- Hardware-as-a-Service model with full insurance & support
- Integration with HR systems (BambooHR, Workday) for zero-touch onboarding
The Invisible Backbone
Hofy wins by being boringly reliable. While competitors chase flashy AI features, they're building the unsexy logistics layer that powers the remote economy. For investors: this is infrastructure, not a feature. For founders: it's a masterclass in solving a painful, expensive problem with elegant simplicity.
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Hofy | Equip Remote Workers Worldwide in Seconds
Deliver laptops, IT equipment and other home working equipment to remote workers anywhere in the world, in just 1 click.
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Deel IT (Previously Hofy)
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Reviews (20)
Brilliant Service
Brilliant Service! Jack was so helpful in organising me a replacement charger. Received it just one day after reaching out. Thanks so much!
Thank you for your kind feedback Chloe, I wholeheartedly agree with you, Jack is a gem, I am glad you are back up and running in no time! Best wishes, Gladys Head of Customer Operations @Hofy
Response time was really fast
Response time was really fast! Thank you so much Ruth and the wider Customer Operations for helping resolve my query.
Thank you kindly for your feedback Joy, We're always happy to help to ensure you have everything you need! Have a great day, Gladys Head of Customer Operations @Hofy
Great Customer service!
Great Customer service! Prompt responses and willingness to accommodate the delivery of my equipment in a flexible way! 10/10!
Thank you again for your kind words Charalampos, much appreciated. We're one email away if you ever need assistance from us in the future! Have a great day, Gladys Head of Customer Operations @Hofy
Exceptional Service by Hofy Support
“I’ve had the pleasure of interacting with Hofy Support, I’ve been thoroughly impressed. hey’ve consistently gone above and beyond to ensure my requests are resolved in a timely manner. Their dedication to customer satisfaction is evident in every interaction. I can confidently say that Hofy Support is one of the best customer service experiences I’ve ever had. Keep up the great work!
Hi Ranjith, Thank you for your lovely feedback! The team and I work hard to ensure all our customers receive the best support experience possible, this means a lot to us. Best wishes, Gladys Head of Customer Operations @Hofy
Amazing customer service and quick…
Amazing customer service and quick resolution!
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About hofy.co
Deliver laptops, IT equipment and other home working equipment to remote workers anywhere in the world, in just 1 click.
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hofy.co uses 25 technologies across their website including Font Awesome, Okta, reCAPTCHA, and more.
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Okta
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reCAPTCHA
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Webflow
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cdnjs, jsDelivr
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AWS CloudFront, Cloudflare
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hofy.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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