hoidacloud.com
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Hoida: The 4-Person Italian SaaS Taking on Field Service
A $0.3M revenue startup carving a niche in a fragmented market
In a market dominated by giants like Salesforce and ServiceTitan, a 4-person Italian startup is quietly digitizing field service management for small businesses. Hoida isn't trying to be everything to everyone—it's betting its survival on being ruthlessly focused.
"They're not chasing scale—they're chasing survival in a winner-takes-most market."
The Italian Niche Strategy
Hoida targets Italian small businesses that need field service management but can't afford enterprise solutions. With only 2,397 monthly visits and a global rank of #4.5M, they're not playing the SEO volume game. Instead, they're building deep relationships with local contractors and service companies who value Italian-language support and regional compliance.
The Bootstrap Reality
At $0.3M revenue with just 4 employees, Hoida generates ~$75k per employee—solid for a bootstrapped SaaS. Their traffic sources reveal a telling story: 53% organic, 31% direct. This isn't viral growth; it's steady, relationship-driven acquisition. The fact that 100% of traffic comes from undefined regions suggests they're either serving a hyper-local market or their tracking is incomplete—both telling for a SaaS player.
The tech stack tells a story of pragmatism over flash. jQuery and Bootstrap aren't trendy, but they work. Cloudflare provides security. Google Analytics tracks what little traffic they have. This isn't a startup burning VC money on React and microservices—it's a lean operation using proven tools to solve a specific problem.
- Hyper-local focus: Italian market, Italian language, Italian compliance
- Bootstrap mentality: 4 people, $0.3M revenue, no funding pressure
- Relationship-driven: 31% direct traffic indicates strong customer retention
- Pragmatic tech: jQuery, Bootstrap, Tailwind—boring but reliable
The Unsexy SaaS That Might Actually Win
While everyone chases AI hype, Hoida is building a sustainable business in the unglamorous world of field service management. Sometimes, boring is profitable.
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Field Service Management Software: gestisci il lavoro con Hoida | Ekeria s.r.l.
Scopri Hoida, il Field Service Management Software che digitalizza e semplifica le attività sul campo: meno costi, più efficienza, controllo in tempo reale
Field Service Management Software: gestisci il lavoro con Hoida
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About hoidacloud.com
Scopri Hoida, il Field Service Management Software che digitalizza e semplifica le attività sul campo: meno costi, più efficienza, controllo in tempo reale
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Technology Stack
hoidacloud.com uses 19 technologies across their website including AccessiBe, Contentful, cdnjs, unpkg, and more.
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AccessiBe
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Contentful
CDN
cdnjs, unpkg
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Traffic & Audience
hoidacloud.com receives approximately 2.4K monthly visitors and ranks #4,561,623 globally. The website has a bounce rate of 23% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 7:50 on the site.
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