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Betty Blocks: The Anti-Crapp
How a low-code platform is betting on AI to simplify enterprise development
The domain holder.nl redirects to Betty Blocks, a platform that promises to 'cut the (cr)app' from enterprise software development. With generative AI and low-code, they're betting that the future of coding isn't about typing lines—it's about orchestrating blocks.
"Betty Blocks isn't just another low-code platform—it's a declaration that enterprise software has become too complex, and it's time to rebuild the foundation."
The Enterprise Paradox
With only 1,747 monthly visits but $7.7M in revenue, Betty Blocks operates in the classic enterprise B2B model: high-value contracts, low web traffic. Their 59 employees generate over $130K in revenue per person—efficient, focused, and deeply embedded in the enterprise sales cycle where demos, not clicks, close deals.
The AI-Low-Code Convergence
While most low-code platforms are still dragging and dropping, Betty Blocks is integrating generative AI into the core workflow. This isn't incremental—it's a fundamental shift. They're not just lowering the barrier to entry; they're redefining what 'code' means in the enterprise context, making development accessible to business users while maintaining governance.
The domain holder.nl itself is a telling artifact. It redirects to Betty Blocks, suggesting a strategic acquisition or rebranding move. The traffic data reveals a platform that doesn't rely on SEO for growth—its 41% organic traffic and 38% direct traffic indicate a brand-driven, referral-heavy customer acquisition model typical of enterprise software.
- Revenue per employee exceeds $130K—indicating high-value enterprise contracts
- Traffic quality over quantity: 1.7K monthly visits but likely high conversion rates
- Multi-channel presence: Twitter, YouTube, LinkedIn, and Instagram for diverse stakeholder engagement
- Robust tech stack: jQuery, Tailwind, Bootstrap, and modern AI integrations
The Quiet Giant in Low-Code
Betty Blocks proves that in enterprise software, revenue doesn't follow traffic—it follows trust, governance, and the ability to solve complex problems without the 'crapp'.
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Open Graph Image

https://www.bettyblocks.com/hubfs/bb-homepage-1.png
Meta Tags
Custom Application Development Platform Without Fuss | Betty Blocks
Be unlimited in building enterprise applications with Betty Blocks. Unlock a new way of development powered by the best of generative AI and low-code.
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About holder.nl
Be unlimited in building enterprise applications with Betty Blocks. Unlock a new way of development powered by the best of generative AI and low-code.
Company Overview
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Technology Stack
holder.nl uses 19 technologies across their website including Font Awesome, Google Fonts, jsDelivr, Amazon Web Services, and more.
Fonts
Font Awesome, Google Fonts
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
holder.nl receives approximately 1.7K monthly visitors and ranks #9,735,143 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:13 on the site.
The majority of holder.nl's traffic comes from undefined, .
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This page provides publicly available information about holder.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit holder.nl directly at https://holder.nl.