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holganix.com
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Holganix: The Microbiome Revolution in Agriculture
How a $7M company is weaponizing soil biology to cut fertilizer use by 40%
Holganix isn't selling fertilizer—they're selling a living ecosystem. By charging soil with over 800 species of microbes, this 46-person company is quietly disrupting the $200B agricultural inputs industry with a biological alternative that promises 40% less fertilizer use and 100% amazed farmers.
""It's like walking on a sponge"—the visceral transformation Holganix promises when soil biology is restored"
The Growth Engine
With 40% direct traffic and 48% organic search, Holganix has built a brand that farmers actively seek out. The top keyword "holganix" drives 1,140 monthly searches, while educational terms like "monocot vs dicot" (3,900 searches) reveal their content strategy: teach first, sell second. This isn't a company buying attention—it's earning it through soil science.
The Farmer-First Playbook
Barrett Ersek (CEO) and Kaitlyn Ersek (Marketing Director) have built Holganix around a counterintuitive insight: farmers don't want more chemicals—they want better soil. Their social presence spans TikTok to LinkedIn, but the real magic is in the product narrative: 800+ soil microbes creating a "sponge" effect that improves stress resistance and crop yield. It's biology as a service.
The company's tech stack—jQuery, Tailwind, Cloudflare—shows a pragmatic, efficiency-focused engineering culture. No bloat, just tools that work. Their HubSpot-powered contact system and sophisticated tracking suggest a mature sales operation for a company of this size. This isn't a startup experimenting; it's a scale-up executing.
- 40% fertilizer reduction claims backed by microbial biology
- 800+ soil species creating living soil ecosystems
- 46 employees generating $7.1M revenue ($154k/employee)
- Strong organic brand with 48% search-driven traffic
The Biological Moat
Holganix proves that in agriculture, the future isn't bigger inputs—it's smarter biology. At $7M revenue with 46 employees, they're scaling a revolution that makes chemical dependence obsolete.
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Home | Holganix
Holganix Bio 800 charges soil with over 800 species of soil microbes to promote soil health, improve stress resistance and increase crop yield.
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About holganix.com
Holganix Bio 800 charges soil with over 800 species of soil microbes to promote soil health, improve stress resistance and increase crop yield.
Company Overview
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Technology Stack
holganix.com uses 20 technologies across their website including Google Fonts, Okta, HSTS, and more.
Fonts
Google Fonts
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Okta
Security
HSTS
CMS
Contentful
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
holganix.com receives approximately 20.9K monthly visitors and ranks #1,369,524 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:22 on the site.
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