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Invisory: The Invisible Engine of Cloud Marketplaces
How a 30-person team is quietly building the AWS Marketplace's operating system
While everyone chases AI hype, a 30-person team in Utah is building the critical infrastructure for the $50B+ cloud marketplace economy. Invisory isn't a marketplace itself—it's the invisible engine that powers how software companies sell through AWS, Azure, and Google Cloud.
"Invisory isn't selling software—they're selling the ability to sell software on someone else's platform."
The Marketplace Revolution
Cloud marketplaces have evolved from simple app stores to complex B2B procurement channels. ISVs (Independent Software Vendors) now need to navigate co-selling programs, pricing models, and compliance requirements across AWS, Azure, and GCP simultaneously. Invisory built the control plane for this new reality—turning marketplace complexity into a competitive advantage.
The Founder's Edge
CEO Patrick Cronan and CRO Neal Stanton aren't just building a product—they're solving their own problem. With backgrounds in cloud channel strategy, they experienced firsthand the pain of managing marketplace GTM. Their solution reflects this: pragmatic, developer-first, and obsessed with the operational details that make marketplace selling actually work.
What makes Invisory compelling is its positioning as infrastructure, not software. They don't compete with their customers' products—they enable their existence on marketplaces. This creates a rare win-win: ISVs get enterprise-grade marketplace operations, while Invisory captures value from the transaction layer without touching the actual software.
- Unified dashboard for AWS, Azure, and GCP marketplace operations
- Automated co-selling workflow management with cloud provider sales teams
- Real-time pricing and packaging optimization across marketplaces
- Compliance and security automation for enterprise marketplace requirements
- Integration layer connecting marketplace transactions to internal CRM/ERP systems
The Platform Play in Plain Sight
Invisory is building the Shopify for cloud marketplaces—except the TAM is measured in billions, not millions, and the ecosystem is locked in by the three biggest tech companies on earth.
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Sharpen your go-to-market strategy and cement your status as a leader across major cloud app marketplaces. One platform to simplify selling & co-selling.
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Sharpen your go-to-market strategy and cement your status as a leader across major cloud app marketplaces. One platform to simplify selling & co-selling.
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