homecare-hospice.org
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The Quiet Giant of Western NY Homecare
How HomeCare & Hospice built a $15M community lifeline without scaling nationally
In the fragmented, often chaotic world of home healthcare, HomeCare & Hospice operates with a quiet, hyper-local intensity that defies Silicon Valley's scaling obsession. This isn't a venture-backed disruptor; it's a deeply embedded community institution serving four rural New York counties with an 86-person team generating $15M in revenue.
"They aren't competing on SEO keywords; they're competing on trust, earned one patient at a time in rural Western New York."
The Hyper-Local Moat
While most healthcare startups chase national scale, HomeCare & Hospice has built a formidable fortress in Allegany, Cattaraugus, Genesee, and Wyoming counties. Their 61% direct traffic share is telling—it's not driven by algorithmic discovery but by deep community roots. Patients and families type the URL directly because they know the brand. This is the antithesis of the 'growth at all costs' playbook, proving that in healthcare, local trust beats national reach.
The Organic Gap
With only 24% organic search traffic, there's a massive opportunity hiding in plain sight. Their top keywords—'community care of western new york inc' (130 monthly volume) and 'in home care services' (510 monthly volume)—reveal a patient base searching for specific, local solutions. The real insight? They're capturing the intent but not necessarily the volume. This suggests a saturated local market where brand recognition is high, but digital expansion remains untapped.
The leadership team tells a story of operational excellence over marketing blitz. Melissa Sullivan (CEO) and Nikki Wiseman (Chief Nursing Officer) aren't building a tech platform—they're building a care delivery machine. With 86 employees supporting $15M in revenue, that's approximately $174K per employee, indicating high-value, specialized care rather than commoditized staffing. This isn't a gig economy play; it's professional healthcare with deep clinical expertise.
- Elite efficiency: $174K revenue per employee suggests specialized, high-margin services
- Direct traffic dominance: 61% direct traffic indicates powerful brand recognition in Western NY
- Untapped SEO potential: Only 24% organic traffic suggests room for digital growth
The Anti-Startup Success Story
HomeCare & Hospice proves that in healthcare, local depth beats national breadth every time.
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Homepage - HomeCare & Hospice
HomeCare & Hospice helps maintain independence at home with compassion in communities throughout Allegany, Cattaraugus, Genesee, and Wyoming counties.
HomeCare & Hospice helps maintain independence at home with compassion in communities throughout Allegany, Cattaraugus, Genesee, and Wyoming counties. Learn About Hospice Click Here to View the Full…
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About homecare-hospice.org
HomeCare & Hospice helps maintain independence at home with compassion in communities throughout Allegany, Cattaraugus, Genesee, and Wyoming counties.
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homecare-hospice.org uses 16 technologies across their website including Google Maps, Font Awesome, Google Fonts, reCAPTCHA, and more.
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homecare-hospice.org receives approximately 1.3K monthly visitors and ranks #12,916,733 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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