homeflow.co.uk
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Homeflow: The Estate Agency Tech Stack Powerhouse
Unpacking the UK's hidden gem in proptech that powers 50+ agency offices
While London's proptech scene fights over headlines, a quiet powerhouse in the UK is systematically dominating the estate agency software market. Homeflow isn't building flashy AI valuations—they're building the digital backbone for thousands of property professionals.
"Homeflow doesn't chase consumer eyeballs—they capture the professionals who control the property market's digital infrastructure."
The Invisible Moat
With 67% direct traffic and only 20% from organic search, Homeflow reveals a critical insight: they're not playing the SEO game—they're the default choice. Estate agencies don't discover Homeflow; they're already using it. This is the hallmark of a platform that becomes infrastructure, not a tool.
The Business Model Genius
Revenue of $6.7M with 51 employees suggests ~$131K ARR per employee—exceptional efficiency for a SaaS platform. They're not burning cash on growth; they're building sustainable software that agencies actually pay for. The 125K backlinks aren't from spam—they're from estate agency websites using their platform, creating a massive SEO flywheel.
The tech stack tells a story of pragmatism over hype. jQuery alongside modern PWA capabilities, Bootstrap mixed with Tailwind CSS—this isn't a startup chasing shiny objects. It's a mature platform that ships features estate agents need, not what tech Twitter thinks is cool. The presence of Google Analytics and Tag Manager across the stack shows they understand their clients' need for measurable ROI.
- Dominates the 'property webmasters' keyword (600 monthly searches) with zero paid spend
- Captures 550 monthly searches for 'homeflow'—pure brand recognition
- The 'check how much is worth now a house' query (140 volume) reveals their valuation tool is a key acquisition driver
The Unsexy Billion-Dollar Play
Homeflow proves that in proptech, owning the agency stack beats fighting for consumer attention. They're not building a unicorn—they're building an empire of recurring revenue from professionals who need their software to survive.
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Meta Tags
Estate Agency Websites, Lead Management & Valuations | Homeflow
Homeflow software empowers thousands of estate agency offices to publish gorgeous websites, to generate valuations, and to manage leads profitably.
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About homeflow.co.uk
Homeflow software empowers thousands of estate agency offices to publish gorgeous websites, to generate valuations, and to manage leads profitably.
Company Overview
homeflow.co.uk Social Media
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Technology Stack
homeflow.co.uk uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
ActiveCampaign
Traffic & Audience
homeflow.co.uk receives approximately 39.4K monthly visitors and ranks #773,216 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:01 on the site.
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This page provides publicly available information about homeflow.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit homeflow.co.uk directly at https://homeflow.co.uk.