While edtech giants battle for classroom dominance, a quiet 23-person team in San Francisco has carved out a lucrative niche managing the chaos of after-school programs. Homeroom isn't just software—it's the operating system for auxiliary education, and with $2.6M in revenue, they're proving that boring, vertical SaaS is where the real money lives.

"Homeroom proves that the most valuable SaaS doesn't solve flashy problems—it eliminates administrative headaches in forgotten corners of massive industries."

• Vertical SaaS is the new horizontal: Owning a niche (school aux programs) beats competing in crowded markets
• Direct traffic > organic: 67% direct traffic proves product-market fit and retention
• Small team, big revenue: 23 employees generating $2.6M = $113K revenue per employee
• The power of boring: Financial operations for schools isn't sexy, but it's essential

What's most impressive about Homeroom isn't the revenue—it's the efficiency. With just 23 people, they've built a comprehensive platform that handles enrollment, billing, and rosters for thousands of schools. Their tech stack (Swiper, Tailwind CSS, Bootstrap) isn't cutting-edge, but it's pragmatic. They're not building for Silicon Valley; they're building for school administrators who need reliability over innovation.