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Homie: The Low-Commission Real Estate Play
How a Utah startup is hacking real estate commissions with tech and agents
Real estate is a $100B+ industry where traditional agents take a 6% cut, but Utah-based Homie is betting they can do it for a fraction of that. With $35M in funding and a tech-first approach, they're challenging the status quo from the inside.
"Homie isn't just disrupting real estate—it's rewriting the playbook on how to sell a home without getting gouged by commissions."
The Product-Market Fit Play
Homie's model is simple: pair licensed agents with a tech platform to streamline the buying/selling process while slashing fees. Their 168-person team generates $27M in revenue—that's ~$160K per employee, a strong metric for a service-heavy business. They're not a pure tech play; they're a hybrid that leverages technology to make agents more efficient.
The Traffic Paradox
With only 16K monthly visits, Homie's traffic seems modest for a company of its size. But the breakdown is telling: 56% direct traffic, 30% organic. This isn't a viral growth story—it's a brand-driven one. People are searching for 'homie' (27K monthly volume) directly, not discovering them through SEO. The real battleground? They're competing with 'opendoor' (47K monthly volume), signaling they're in the same league as iBuyer giants.
Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for speed, Tailwind for design, PWA for mobile reach, and Cloudflare for performance. They're not building bleeding-edge tech—they're building reliable, scalable tools that work. The presence of Framer suggests they're investing in design and marketing assets, while reCAPTCHA protects their lead forms.
- Hybrid model: Tech-enabled agents, not pure iBuyer
- Utah-focused: 95%+ traffic from undefined (likely US/Utah region)
- Direct traffic dominance: 56% indicates strong brand recognition
- Competing with iBuyers: Head-to-head with OpenDoor on search terms
The Verdict: A Niche Disruptor, Not a Unicorn
Homie is proving that in real estate, technology doesn't replace agents—it makes them unstoppable. Their $27M revenue on 16K visits shows they're converting intent into dollars better than most. The question isn't whether they can scale—it's whether they can replicate their Utah model nationally before the iBuyers lock up the market.
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Real Estate Agents in UT, AZ - Homie
If you're looking to buy or sell a home, our experienced agents can help you from start to finish. You'll save thousands in real estate commissions! Click here to learn more.
Real Estate Agents in UT, AZ | Homie
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About homie.com
If you're looking to buy or sell a home, our experienced agents can help you from start to finish. You'll save thousands in real estate commissions! Click here to learn more.
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Technology Stack
homie.com uses 19 technologies across their website including Google Maps, HSTS, reCAPTCHA, PHP, and more.
Maps
Google Maps
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Framer
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
homie.com receives approximately 16.2K monthly visitors and ranks #605,065 globally. The website has a bounce rate of 46% with visitors viewing an average of 23.9 pages per visit. Users spend an average of 3:10 on the site.
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