hosteltur.com
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Hosteltur: The Newsroom for Tourism Professionals
How a Spanish-language B2B platform captured a niche, high-value audience.
While travel influencers chase likes on Instagram, a quiet powerhouse is tracking the real money flowing through the tourism industry. Hosteltur.com isn't selling vacations; it’s selling the intelligence behind them.
"Hosteltur proves that in the noisy world of travel media, deep industry focus beats broad consumer appeal every time."
The Professional Niche
Unlike TripAdvisor or Booking.com, Hosteltur targets a specific persona: the travel professional. With 289,541 monthly visits, the traffic isn't from dreamers—it's from hoteliers, airline executives, and agency owners looking for market data. The site’s high direct traffic (35%) signals a loyal, bookmarked audience returning for daily industry updates.
The SEO Strategy
Their keyword strategy reveals a dual approach. They capture massive transactional volume (like 'Lanzarote' with 140k searches) to drive general traffic, while dominating high-intent B2B queries like 'cifras economicas del turismo en españa.' This blend allows them to monetize general readers while maintaining authority with industry insiders.
The company operates with a lean team of 108 employees generating over $15M in revenue. That’s roughly $140k revenue per employee—a metric that suggests high-margin digital advertising and potentially premium subscription models. Their tech stack, built on Ruby on Rails with Tailwind CSS and PWA capabilities, indicates a mature, scalable engineering approach.
- Dominant Spanish-language B2B player in a fragmented market.
- High revenue-per-employee ratio suggests efficient monetization.
- Strong social presence across TikTok, LinkedIn, and YouTube.
- Leverages 'FITUR' (30k+ search volume) as a massive seasonal traffic anchor.
The B2B Media Playbook
Hosteltur isn't chasing the mass market—it's owning the professional one.
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Meta Tags
Noticias de turismo para profesionales y empresas turísticas | Hosteltur
Información y noticias para profesionales del turismo. Novedades en hoteles, aerolíneas, agencias de viaje, tendencias de turismo, marketing turístico, cruceros, economía y últimas noticias de las empresas del sector turístico.
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About hosteltur.com
Información y noticias para profesionales del turismo. Novedades en hoteles, aerolíneas, agencias de viaje, tendencias de turismo, marketing turístico, cruceros, economía y últimas noticias de las empresas del sector turístico.
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Technology Stack
hosteltur.com uses 8 technologies across their website including Ruby on Rails, Google Tag Manager, Lazy Loading, and more.
Backend Frameworks
Ruby on Rails
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Web Standards
Twitter Cards, RSS, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
hosteltur.com receives approximately 289.5K monthly visitors and ranks #174,209 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:05 on the site.
The majority of hosteltur.com's traffic comes from undefined, undefined, .
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