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hotels.com
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Hotels.com: The 274-Person Powerhouse
How a lean team commands 36M monthly visits and a $43M revenue engine
With just 274 employees, Hotels.com generates $43.7M in revenue and commands a staggering 36 million monthly visits. In an era of bloated travel tech stacks, this is what a ruthlessly efficient, search-dominant machine looks like.
"They don't need a massive team or a fancy brand story. They own the search term 'hotels'—and that's a moat 575,000 searches deep."
The SEO Fortress
Hotels.com's traffic is a masterclass in organic dominance. 42% of their 36M monthly visits come from organic search, powered by over 20 million backlinks. They rank #1 for the single most valuable keyword in their industry: 'hotels' (575K monthly searches). This isn't accidental; it's a decade-long investment in content and domain authority that newer, flashier travel startups simply cannot replicate.
The Loyalty Paradox
Here’s the brutal irony: a 1.2/5 star rating on Trustpilot from 11,265 reviews. Yet, their direct traffic is 47%—higher than organic. This means nearly half of their visitors come directly to the site, bypassing search engines. These users aren't leaving; they're returning. The product may have friction, but the loyalty loop (likely the 'Stay 10 Nights, Get 1 Free' reward) is sticky enough to overcome a broken trust signal.
The leadership team is lean and focused. With directors like Nicholas Hayes (Global Brand Strategy) and Ricardo Ortiz (Revenue Management, North America), they're optimized for performance, not expansion. This isn't a company trying to build a social network or a metasearch empire; it's a transactional engine. The revenue per employee is an impressive ~$160K, a metric that would make many SaaS companies jealous.
- Search Monopoly: Owns the generic 'hotels' keyword, a traffic source worth millions in ad spend.
- Direct Traffic Power: 47% of users type 'hotels.com' directly—unheard of in travel.
- Global Reach: Traffic is spread across 5+ undefined regions, suggesting a mature, international brand.
- Lean Operations: 274 employees for $43.7M revenue = extreme efficiency.
The Unsexy Monopoly
Hotels.com proves that in travel, owning the intent beats owning the hype.
How much traffic does Hotels get?
Traffic & Engagement
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Backlinks & Authority
Search Traffic
Top Organic Keywords
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What keywords does Hotels rank for?
5 keywordsWhat is Hotels's revenue?
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What do customers think of Hotels?

Hotels.com
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Activity & Engagement
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Reviews (20)
Excellent service from Pravin
Excellent service from Pravin "I want to share my great experience with Hotels.com. Pravin helped us out and did a fantastic job. The service was professional, helpful, and efficient. Pravin definitely deserves praise for the assistance provided!"
W Hotel Barcelona Cancels But Hotels.com keep the money
Can not actually believe it booked W Hotel Barcelona for 6th Feb to 8th Feb, the hotel emailed and said due to a problem they have to closed 1st Feb to 12th Feb, I have been chasing a refund for 4 days and now they are telling me the refund to me has failed and no idea if they will give money back. I spent £1137 on a egift card and I have no where to stay and no money to book 2 rooms in barcelona for 4 people I am actually disgusted by this how can a company just do this their hotel partner cancels on me but hotels.com keeps the money totally devasted by this I have no idea how to take legal action because I have a trip booked for 4 people no hotel, no way of giving friends refund and no way to pay for 2 more hotels absolutely heartbroken by this
I had a very negative experience with…
I had a very negative experience with hotels.com. I accidentally booked a hotel on the wrong day and changed it 10 minutes later, then on my way there I was in an accident and could not make it to the second reservation. They would not refund either reservation, they did not protect me as a customer at all… the opposite actually. I feel like I would’ve had better service just booking straight through the hotel. They kept the money for both reservations. criminalz They do not care about their customers - do not book a hotel through this site!
Only useful for free nights
Only useful for free nights. If you have any problems they are not only completely useless but rude. Their "price match" is an absolute joke, by the time they get back to you it's not in "real time" and they wont accept. Company has gone to absolute rubbish!
Absolutely do not bother with going…
Absolutely do not bother with going through a cashback website as they constantly decline your claim. Absolutely disgusted using 2 websites. Will never book with you again. Total loss of over £100! You should be ashamed of yourselves.
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About hotels.com
Company Overview
Traffic & Audience
hotels.com receives approximately 36.4M monthly visitors and ranks #965 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 4:49 on the site.
The majority of hotels.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about hotels.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hotels.com directly at https://hotels.com.