9:41
hotels.com
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hotels.com

GrowingVisit36.4M/mo$44M2743 Leads
Deep Dive

Hotels.com: The 274-Person Powerhouse

How a lean team commands 36M monthly visits and a $43M revenue engine

With just 274 employees, Hotels.com generates $43.7M in revenue and commands a staggering 36 million monthly visits. In an era of bloated travel tech stacks, this is what a ruthlessly efficient, search-dominant machine looks like.

36.4M
Monthly Visits
274
Employees
$43.7M
Annual Revenue
47%
Direct Traffic

"They don't need a massive team or a fancy brand story. They own the search term 'hotels'—and that's a moat 575,000 searches deep."

The SEO Fortress

Hotels.com's traffic is a masterclass in organic dominance. 42% of their 36M monthly visits come from organic search, powered by over 20 million backlinks. They rank #1 for the single most valuable keyword in their industry: 'hotels' (575K monthly searches). This isn't accidental; it's a decade-long investment in content and domain authority that newer, flashier travel startups simply cannot replicate.

The Loyalty Paradox

Here’s the brutal irony: a 1.2/5 star rating on Trustpilot from 11,265 reviews. Yet, their direct traffic is 47%—higher than organic. This means nearly half of their visitors come directly to the site, bypassing search engines. These users aren't leaving; they're returning. The product may have friction, but the loyalty loop (likely the 'Stay 10 Nights, Get 1 Free' reward) is sticky enough to overcome a broken trust signal.

The leadership team is lean and focused. With directors like Nicholas Hayes (Global Brand Strategy) and Ricardo Ortiz (Revenue Management, North America), they're optimized for performance, not expansion. This isn't a company trying to build a social network or a metasearch empire; it's a transactional engine. The revenue per employee is an impressive ~$160K, a metric that would make many SaaS companies jealous.

  • Search Monopoly: Owns the generic 'hotels' keyword, a traffic source worth millions in ad spend.
  • Direct Traffic Power: 47% of users type 'hotels.com' directly—unheard of in travel.
  • Global Reach: Traffic is spread across 5+ undefined regions, suggesting a mature, international brand.
  • Lean Operations: 274 employees for $43.7M revenue = extreme efficiency.
No social proof (1.2 Trustpilot score)
Dominates generic search terms
No detected modern tech stack (static, legacy)
High direct traffic indicates strong brand recall
No visible innovation in product features
Loyalty program drives repeat bookings

The Unsexy Monopoly

Hotels.com proves that in travel, owning the intent beats owning the hype.

How much traffic does Hotels get?

Traffic & Engagement

36.6M
Monthly Visits
+13.2%
4.6
Pages/Visit
9:01
Avg. Duration
55%
Bounce Rate
Monthly Traffic Trend-1%
37.2M
Oct 2025
Oct
32.4M
Nov 2025
Nov
36.6M
Dec 2025
Dec

Rankings

#1,231
Global Rank
#688
United States Rank
Hospitality
Category

Backlinks & Authority

20.4M
Backlinks
85.1K
Ref. Domains
89
Authority Score
Low
Penalty Risk
Backlinks Trend+25%
16.3M
Jul 2025
Jul
17.1M
Aug 2025
Aug
18.5M
Sep 2025
Sep
20.2M
Oct 2025
Oct
20.4M
Nov 2025
Nov
20.4M
Dec 2025
Dec

Search Traffic

Organic
46.6M
Paid
6.0M

Top Organic Keywords

#1hotels near me
1,830,000 vol1.8%
#1hotels.com
201,000 vol1.2%
#1hotels
1,000,000 vol1.0%
#1hotel near me
550,000 vol0.5%
#1hotel
450,000 vol0.4%

Where is Hotels's audience located?

🇺🇸United States45.4%
🇬🇧United Kingdom10.7%
🇹🇷Turkey9.1%
🇮🇳India3.5%
🇰🇷South Korea2.8%

Device Distribution

Desktop29.1%
Mobile70.9%

What keywords does Hotels rank for?

5 keywords
1hotels575.9K vol$1.39
2hotels.com58.0K vol
3호텔스닷컴36.7K vol
4hotel342.3K vol$1.40
5ホテルズドットコム11.7K vol

What is Hotels's revenue?

$44M
Annual Revenue
274
4%
Employees
$160K
Revenue/Employee
Dallas, United States
Headquarters

Who works at Hotels?

Loading leads...

What do customers think of Hotels?

Hotels.com

Hotels.com

1.2
11,265 reviews
✓ Claimed

Categories

Travel Agency#undefinedHotel#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
7/11/2018

Contact Information

Address:
10440 North Central Expressway
Dallas, Texas, US

Reviews (20)

Filter by rating:
Agusta
1/16/2026
🇪🇸 Spain1 reviewsOrganicUnverified
Experience date: 1/12/2026
Excellent service from Pravin

Excellent service from Pravin "I want to share my great experience with Hotels.com. Pravin helped us out and did a fantastic job. The service was professional, helpful, and efficient. Pravin definitely deserves praise for the assistance provided!"

Imran Uddin
1/20/2026
🇬🇧 United Kingdom11 reviewsOrganicUnverified
Experience date: 1/15/2026
W Hotel Barcelona Cancels But Hotels.com keep the money

Can not actually believe it booked W Hotel Barcelona for 6th Feb to 8th Feb, the hotel emailed and said due to a problem they have to closed 1st Feb to 12th Feb, I have been chasing a refund for 4 days and now they are telling me the refund to me has failed and no idea if they will give money back. I spent £1137 on a egift card and I have no where to stay and no money to book 2 rooms in barcelona for 4 people I am actually disgusted by this how can a company just do this their hotel partner cancels on me but hotels.com keeps the money totally devasted by this I have no idea how to take legal action because I have a trip booked for 4 people no hotel, no way of giving friends refund and no way to pay for 2 more hotels absolutely heartbroken by this

sarah thacker
1/20/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/15/2026
I had a very negative experience with…

I had a very negative experience with hotels.com. I accidentally booked a hotel on the wrong day and changed it 10 minutes later, then on my way there I was in an accident and could not make it to the second reservation. They would not refund either reservation, they did not protect me as a customer at all… the opposite actually. I feel like I would’ve had better service just booking straight through the hotel. They kept the money for both reservations. criminalz They do not care about their customers - do not book a hotel through this site!

Erykah Jackson
1/20/2026
🇳🇿 New Zealand1 reviewsOrganicUnverified
Experience date: 1/20/2026
Only useful for free nights

Only useful for free nights. If you have any problems they are not only completely useless but rude. Their "price match" is an absolute joke, by the time they get back to you it's not in "real time" and they wont accept. Company has gone to absolute rubbish!

Philip Scott-Evans
1/19/2026
🇬🇧 United Kingdom25 reviewsOrganicUnverified
Experience date: 7/17/2025
Absolutely do not bother with going…

Absolutely do not bother with going through a cashback website as they constantly decline your claim. Absolutely disgusted using 2 websites. Will never book with you again. Total loss of over £100! You should be ashamed of yourselves.

Frequently Asked Questions about Hotels

What is Hotels's Revenue?
Hotels generates approximately $44M in annual revenue. With 274 employees, that's $159,500 per employee.
How fast is Hotels growing?
Hotels has grown by 13.2% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Hotels?
When visiting Hotels, visitors view an average of 4.6 pages per visit, and spend around 9:01 on the site, and the bounce rate is 54.8%.
How do people find Hotels?
46.6M (127%) find them through organic search. 6.0M (16%) come through paid advertising.
Who uses Hotels?
Hotels's top market is United States with 16.6M visitors (45.4%). United Kingdom is 2nd with 3.9M (10.7%). Turkey is 3rd with 3.3M (9.1%).
Who are Hotels's competitors?
Hotels's main competitors include Expedia, Priceline, Airbnb. These companies operate in similar markets and compete for the same customer base.
What do customers think of Hotels?
Hotels has a Trustpilot score of 1.2 out of 5 (1 stars) based on 11,265 customer reviews.

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About hotels.com

Company Overview

hotels.com
Website
travel_and_tourism
Industry
#965
Global Rank
36.4M
Monthly Visitors
3+
Employees

Traffic & Audience

36.4M
Monthly Visits
37%
Bounce Rate
5.8
Pages/Visit
4:49
Avg. Duration

hotels.com receives approximately 36.4M monthly visitors and ranks #965 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 4:49 on the site.

The majority of hotels.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is hotels.com?
hotels.com is a website that you can visit at https://hotels.com. Use TechList.ai to discover the technologies, analytics, and company information about hotels.com.
How popular is hotels.com?
hotels.com receives approximately 36.4M monthly visitors and ranks #965 globally. Traffic is growing by 8.2% month-over-month.

Related Searches

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This page provides publicly available information about hotels.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hotels.com directly at https://hotels.com.