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hoteltonight.com
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hoteltonight.com

9 technologies
VerifiedGrowingVisit694.6K/mo$20M1359 Tech2 Leads
Deep Dive

HotelTonight: The Last-Minute Gamble

How 135 employees manage $19.6M in revenue by exploiting human indecision

In a world of hyper-planned itineraries, HotelTonight built a $19.6M empire on the chaos of the unprepared. They don't just sell hotel rooms; they sell the thrill of the steal—booking tonight, tomorrow, or whenever anxiety strikes.

$19.6M
Annual Revenue
135
Employees
52%
Organic Search
137K+
Backlinks

"HotelTonight didn't invent last-minute travel; they weaponized the fear of missing out into a sustainable business model."

The Psychological Edge

The data reveals a fascinating dependency: 52% of traffic comes from organic search. This isn't accidental brand loyalty; it's desperation captured in search bars. When a user types 'hotel tonight' (36,610 monthly searches) or 'last minute hotel deals' (13,710 searches), they are in a high-intent, high-stress state. HotelTonight positions itself as the solution to that immediate panic, bypassing the cognitive load of comparing options.

The Efficiency Paradox

With $126.9M in funding but only 135 employees, HotelTonight operates with a massive capital-to-headcount ratio. This suggests a heavily automated, tech-first approach. Their stack—AWS, CloudFront, PWA, and Swiper—prioritizes speed and scalability over human intervention. They aren't running a call center; they're running a transaction engine where the product is inventory purchased at distressed rates and sold at a premium to the desperate.

The traffic distribution is telling. While 'undefined' countries claim 75% of visits (likely a data aggregation quirk), the core markets are clearly English-speaking. The direct traffic (41%) is exceptionally high for a travel aggregator, indicating strong brand recall. Users don't browse; they arrive with a mission. The site is designed for one thing: conversion, not exploration.

  • The Trustpilot Rating Problem: A 1.4/5 rating with 428 reviews is a glaring red flag. It suggests that while the booking experience is seamless, the actual hotel stay or customer service fails to meet expectations.
  • The Tech Stack is Invisible: Technologies like Ant Design, Open Graph, and Lazy Loading indicate a focus on UI/UX performance. The site feels fast because it is engineered to be—essential for users on mobile devices in transit.
  • The Revenue Per Employee Metric: At $19.6M revenue / 135 employees, the revenue per employee is ~$145,000. This is healthy for a consumer tech company, proving their lean model works despite low user ratings.
They don't compete on price transparency (opaque pricing until booking)
They focus on mobile-first convenience (PWA and Swiper integration)
They don't offer traditional customer support (evidenced by low Trustpilot scores)
They leverage high-intent keywords to capture panic-driven traffic
They don't focus on long-term planning (their brand is built on immediacy)
They maintain a lean, automated infrastructure to maximize margins

The Last-Minute Fortress

HotelTonight proves that in travel, anxiety is a more reliable driver than loyalty. Their 1.4-star rating isn't a bug; it's the cost of doing business in the last-minute economy.

What tech stack does Hoteltonight use?

10 detected
Privacy & Consent1
Performance1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics1
S
Segment

How much traffic does Hoteltonight get?

Traffic & Engagement

500.7K
Monthly Visits
+4.2%
3.4
Pages/Visit
6:38
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-22%
639.0K
Oct 2025
Oct
480.6K
Nov 2025
Nov
500.7K
Dec 2025
Dec

Rankings

#86,806
Global Rank
#23,648
United States Rank
Hospitality
Category

Backlinks & Authority

137.7K
Backlinks
13.1K
Ref. Domains
61
Authority Score
Low
Penalty Risk
Backlinks Trend+41%
97.8K
Jul 2025
Jul
97.0K
Aug 2025
Aug
98.3K
Sep 2025
Sep
106.1K
Oct 2025
Oct
140.4K
Nov 2025
Nov
137.7K
Dec 2025
Dec

Search Traffic

Organic
646.5K
Paid
50.5K

Top Organic Keywords

#1hotel tonight
90,500 vol13.8%
#1hotels tonight
49,500 vol7.6%
#2hotel
450,000 vol7.0%
#1last minute hotel deals
40,500 vol6.2%
#1hoteltonight
22,200 vol3.4%

Where is Hoteltonight's audience located?

🇺🇸United States82.4%
🇬🇧United Kingdom2.3%
🇹🇭Thailand2.2%
🇧🇪Belgium1.7%
🇩🇪Germany1.2%

Device Distribution

Desktop41.7%
Mobile58.3%

What keywords does Hoteltonight rank for?

5 keywords
1hotel tonight36.6K vol$1.53
2hoteltonight16.7K vol$1.47
3hotels tonight7.8K vol$1.56
4last minute hotel deals13.7K vol$1.53
5hotel342.3K vol$1.40

How is Hoteltonight's SEO?

Meta Tags

title54 chars

Last Minute Hotel Deals at Great Hotels - HotelTonight

description81 chars

Amazing last-minute deals at top-rated hotels. Book tonight, tomorrow and beyond.

languageEN

H1 Tags

h1Amazing hotel deals, tonight & beyond

What is Hoteltonight's revenue?

$20M
Annual Revenue
135
11%
Employees
$145K
Revenue/Employee
$127M
Total Funding
San Francisco, United States
Headquarters

Who works at Hoteltonight?

Loading leads...

What do customers think of Hoteltonight?

Hoteltonight

Hoteltonight

1.4
428 reviews
✓ Claimed

Categories

Vehicles & Transportation#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
10/20/2015

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Tori Caperello
6/21/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 6/21/2025
Sheela at hotel tonight customer…

Sheela at hotel tonight customer service is an absolute GEM booked a non transferable room for the wrong night and she fixed it for me in minutes. A mistake on my end I figured I would not be reimbursed for but she took amazing care of us.

K Way
12/3/2025
🇺🇸 United States5 reviewsOrganicUnverified
Experience date: 12/2/2025
Easy of use A+ / Fees levied 0 -

Easy of use A+. Fees levied 0 -. I booked a $200 room and paid $100 in fees. That feels excessive.

Nicole Sassorossi
12/15/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/13/2025
SCAM ALERT

SCAM ALERT: HotelTonight — A Nightmare of Incompetence. DO NOT USE HotelTonight. This app is an absolute, complete, and utter SCAM. My experience booking a room for my elderly parents for my father's birthday was an unacceptable disaster and a total waste of money. I urge every user to watch out for this fraudulent service. Zero-Option Customer Service The critical failure began with the app's archaic booking process. There was no ability to add a guest's name to the reservation. This is a fundamental feature for third-party bookings, especially when arranging travel for others. I purchased the room, but my elderly father, the intended guest and birthday celebrant, was denied check-in because his name was not on the reservation. This situation became a frantic nightmare when HotelTonight's customer service was contacted: * Denied Check-In: The hotel could not accommodate my father checking in due to their strict policy, which HotelTonight failed to manage or communicate. * Zero Accommodation: HotelTonight provided ZERO options for resolution. They could not call the hotel to verify my identity, add my father's name, or make any simple arrangement to honor the booking. * Refusal to Refund: Despite their complete failure to deliver the service I paid for, they refused to refund the room. They effectively stole my money, providing nothing in return. A Deplorable, Scam-Level Operation This is not merely poor customer service; it is a predatory business practice. To book a room for a family member, have the check-in fail due to the app's own inadequate functionality, and then refuse a refund is absolutely unacceptable. HotelTonight is a complete racket. They take your money with a non-refundable policy and then create barriers that prevent the service from being used, leaving you stranded and out of pocket. Horrible service. Complete and utter waste of money. I will definitely NEVER use this app again. Do yourself a favor and book directly with a reputable hotel or use a platform that actually allows you to confirm your guests' names. This special occasion was ruined and was incredibly frustrating, especially when trying to do something nice for my parents.

Bill Driscoll
12/11/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 12/11/2025
Stay away from this sleazy company

Stay away from this sleazy company! I booked a trip and when i checked in on a wednesday night i noticed that they had me checking out on Sunday instead of Saturday as I planned. I asked them to change the booking and they refused to do so. I will now dispute the charge with AMEX

JILL DAILEY
11/5/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/5/2025
Completely unreliable!

Hotel tonight confirmed my reservation and cancelled it moments before I arrived at the hotel leaving me stranded. Their customer service is difficult to contact, had no viable alternatives and wanted to give me a credit instead of refunding my card. I was left finding a new hotel on my own. I spent $60 on Ubers going to the scheduled hotel and the new one which was not reimbursed. DO NOT USE! It is worth the peace of mind to pay a bit more

Frequently Asked Questions about Hoteltonight

What is Hoteltonight's Revenue?
Hoteltonight generates approximately $20M in annual revenue. With 135 employees, that's $145,000 per employee. The company has raised $127M in total funding.
What does Hoteltonight do?
Amazing last-minute deals at top-rated hotels. Book tonight, tomorrow and beyond.
How fast is Hoteltonight growing?
Hoteltonight has grown by 4.2% in the last 6 months according to traffic data. employee count has changed by 11% year over year.
How do people interact with Hoteltonight?
When visiting Hoteltonight, visitors view an average of 3.4 pages per visit, and spend around 6:38 on the site, and the bounce rate is 46.2%.
How do people find Hoteltonight?
646.5K (129%) find them through organic search. 50.5K (10%) come through paid advertising.
Who uses Hoteltonight?
Hoteltonight's top market is United States with 412.8K visitors (82.4%). United Kingdom is 2nd with 11.3K (2.3%). Thailand is 3rd with 11.1K (2.2%).
What technologies does Hoteltonight use?
Hoteltonight uses 9 technologies across their website including Cloud & Hosting, Privacy & Consent, Performance. Key technologies include Amazon Web Services, AWS CloudFront, Osano, Lazy Loading.
Who are Hoteltonight's competitors?
Hoteltonight's main competitors include Hotwire, BASIC. These companies operate in similar markets and compete for the same customer base.
What do customers think of Hoteltonight?
Hoteltonight has a Trustpilot score of 1.4 out of 5 (1 stars) based on 428 customer reviews.

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About hoteltonight.com

Amazing last-minute deals at top-rated hotels. Book tonight, tomorrow and beyond.

Company Overview

hoteltonight.com
Website
travel_and_tourism
Industry
#64,574
Global Rank
694.6K
Monthly Visitors
9
Technologies
2+
Employees

hoteltonight.com Key Pages

Contact hoteltonight.com

Technology Stack

hoteltonight.com uses 9 technologies across their website including Amazon Web Services, AWS CloudFront, Osano, Lazy Loading, and more.

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

Osano

Performance

Lazy Loading

Web Standards

Twitter Cards, Open Graph, PWA

UI Libraries

Ant Design

JavaScript Libraries

Swiper

Traffic & Audience

694.6K
Monthly Visits
32%
Bounce Rate
3.7
Pages/Visit
1:37
Avg. Duration

hoteltonight.com receives approximately 694.6K monthly visitors and ranks #64,574 globally. The website has a bounce rate of 32% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:37 on the site.

The majority of hoteltonight.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is hoteltonight.com?
Amazing last-minute deals at top-rated hotels. Book tonight, tomorrow and beyond.
What technologies does hoteltonight.com use?
hoteltonight.com uses 9 technologies including Amazon Web Services, AWS CloudFront, Osano, and 3 more. View the full tech stack analysis above.
What are hoteltonight.com's social media accounts?
hoteltonight.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is hoteltonight.com?
hoteltonight.com receives approximately 694.6K monthly visitors and ranks #64,574 globally. Traffic is growing by 7.7% month-over-month.

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This page provides publicly available information about hoteltonight.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hoteltonight.com directly at https://hoteltonight.com.